I’m in a weird twilight zone.
I’m subscribed to WAY fewer lists than I was just 2 weeks ago.
Because I just deleted an old email address.
One with an inbox stuffed with newsletters and promos and lots of unread-will-read-this-laters.
It’s oddly refreshing to look at allllll those lists and see which actually give value.
These are those golden few –
the ones that don’t just consistently get my opens and clicks –
but the ones that I’ll actively go and sign up for again.
Now.
(In alphabetical order)
Content Bistro
Prerna is a whiz of a copywriter. And by whiz I mean, wicked fast and wicked good.
Plus, she just started a 30-day email challenge that’s both fun and actionable.
If you like this blog post, you’ll love my weekly-ish emails
Conversio
Adii sends out short videos that keep me up to date on ecomm trends.
Copy Hackers
If I need to explain this one, you’re in the wrong place.
ConversionXL
Ditto
Drift
After Copy Hackers, Drift is my fave. That’s high praise.
From Scratch
I’ll be honest, many copywriter lists get old fast. Watered down persuasion principles I learned in ad school. Reruns of Copy Hackers posts. Not so Sabine’s emails. She’s robust in topic coverage and deep in approach. BONUS: She actually emails consistently.
Forget the Funnel
Amazing workshops by very cool people.
GetUplift
If you haven’t been joining Talia’s weekly CRO workshops, you should. Gold.
Conversion copywriter + counsellor* = spot on interview tactics
*Forgive the funny spelling, she’s Canadian. #nuffsaid
I Will Teach You To Be Rich
If you’re in online business, this list is kinda a prerequisite.
Joel Klettke
Gotta love a guy who turns an experiment into a Ted talk. Seriously creative thinking.
Kirsty Fanton
Another laugh-inducing copywriter – but also an awe inspiring one. There’s a touch of magic to these emails.
Klaviyo
Great ecomm content.
Kriss Did It
Haven’t heard much from her lately (wedding+baby can do that to you), but she has a great spirit.
LeadPages
They’re doing some cool stuff with Copy Hackers lately.
Marie Forleo
Required if you’re a female entrepreneur.
Michal Eisikowitz
Great stuff for productivity and other biz owner stuff.
Paul Jarvis
When I need a reality check, Paul’s the man.
Persuasion Revolution
Bushra sends multiple emails daily so it gets super overwhelming.
But they’re great swipes, so they get filtered straight into a folder.
Pretty Fly Copywriting
Always good for a laugh.
Punchline Copy
Another funny + actionable copy list.
RKA Ink
Such good stuff. Funny, fun, and oh so brilliant.
Ryan Schwartz
Still holding out for emails from Ry. C’mon, Ry, please?
ShopifyPlus
Super stuff on customer acquisition/retention.
Sophia Dagnon
Really smart copy tips.
Stacking the Bricks
New addition, but they came on good recommendation.
Sway Copy
Josh’s list is very reader focused. You can really have a voice – and get tailored content.
Tarzan Kay
Because it’s such fun to see what she’s up to.
The Impact Copywriter
Paige is my personal inspiration for 2019. :)
Traffic is Currency
He led a GREAT summit so he’s in my good book. Waiting to see what’s up next.
Val Geisler
Another 2019 inspiration.
Wait But Why
It’s a rare list that’s both legit inspirational and laugh out loud.
Wistia
Great, fun marketing content.
Did I miss anyone’s I should join?
Who’s on your MUST read email list?
(Eh hem, aside from…my list ;). )
Thank You Nikki!
I’m usually suspicious of signing up for emails .. but coming from you, Im in!
(ok not ALL of them :)
Then you’d get nothing done!
It’s fascinating how ingrained “email from company = spam” is, no?
I do wonder how biased I am as a marketer…how much things are changing for real and how much they’re just changing for me. In terms of email becoming more accepted.
(I could get into a whole lecture now of why everyone should be shifting into human, text-only emails, but I’ll spare you.)
This is a great list, Nikki. Tarzan and Val are personal faves as well. I’ve also been enjoying Brendan’s emails at 100 Days of SEO (https://100daysofseo.com/).
Thanks for mentioning me, Carolyn!
Oooh, love me some SEO tips. And a 30 day challenge. I’m in! Thanks for the heads up.
Happy to help with SEO any way I can, Nikki!