

Don’t plan a launch in 72 hours. But if you must, do these things.
Don’t plan a launch in 72 hours. But if you must, do these things. The full walkthrough and emotional rollercoaster of my failed launch – plus 10 key takeaways I launched a mini-course last month. In 72 hours. It was messy. It was emotional. It was… um… not...
Sending cold emails? Do these 7 things first.
#1: Start with a mindset shift: Successful cold emails are decidedly boring for those they’re not intended for. I’ve been asked – quite a few times – to share the cold email that landed me a five-figure project for Copy Hackers. And while I like to pretend I’m too...You hate pop ups? I hate these ones more.
“This is the Pen Tool, computer shortcut is the P. Once you hit P, you’ll see a –” 2nd semester of college, second week of Digital Illustration I. And my teacher was talking through exactly what she’d assigned us to read the week before. Time to pull out Inkheart....