Change Flag Sprints
There’s a better, faster way to grow NRR than chasing new logos, new seats, or new features: expanding the customers you already have.
But expansion isn’t a switch you flip. Every time the product, the account, or the market shifts, your customer quietly re-evaluates whether you still fit – and that single moment flips one of two ways. Catch it, and it’s expansion: more usage, more seats, the upgrade. Miss it, and it’s churn – months later, with no explanation attached. Same moment, opposite outcome. Change Flag Sprints catch it, one flag at a time.
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Why your NRR isn’t hitting 130%
Retention is everyone’s goal and no one’s job.
Expansion doesn’t stall because your team isn’t smart. It stalls because the work falls between chairs. Product owns the roadmap. CS owns the relationship. Growth owns the funnel. But the moment a customer quietly re-evaluates whether you still fit? That sits in the gap between all three – so it belongs to no one, and it goes uncaught. Which is how you ship feature after feature, land logo after logo, and still watch NRR flatten. Change Flag Sprints make that moment someone’s job – one flag at a time.
Change Flag Audit + Roadmap
We map the nine Change Flags™ across your platform, accounts, and market – then pinpoint which are capping NRR right now. You leave with a prioritized roadmap: the highest-leverage flags, in the order worth tackling them.
“When looking at new MRR from Q1, we saw a huge lift from Nikki’s work – people writing in, booking demos, and still coming back from it. I can’t think of anyone better.”
Brad Redding · Founder of Elevar (now Audiense)
Change Flag Sprint
We take the top flag off the roadmap and close it together – six to eight weeks, focused, hands-on. One sprint, one flag. Then we run the next.
“That’s how I’d sum up her style: fun, but first and foremost, strategic.”
Jonathan Sinclair · Strategic Initiatives Lead at Shopify
Optimization Advisory
Once the muscle is yours, I stay on as your optimization partner – a monthly working session to compound what’s live and catch new flags before they cost you.
“Nikki is obsessed with optimization, segmentation, personalization – all that good data-y stuff.”
Joanna Wiebe · Founder of Copyhackers
How we work
We run the sprint together. Not a deck you’re left to execute alone. We’re in the room week to week – building the playbook, shaping the experiment, working through it side by side. You get my hands on the actual work and my eyes on everything that ships.
Who this is for
Change Flag Sprints are built for $50M–$1B+ SaaS teams who are shipping and acquiring but watching NRR stall – CMOs, Growth leaders, and VPs with an established base and real retention and expansion complexity. They’re not for early-stage teams still chasing first activation, and they’re not a fit if you’re after a hands-off vendor to outsource the whole thing to.