Change Flag Sprints
There’s a better, faster way to scale the plateau than adding more channels, more features, more integrations – or even onboarding more customers: re-activating your existing user base.
Most brands treat activation as a finish line. In reality, it’s a moving target. That’s where my Change Flag Sprints come in.
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How it works
How we’ll grow towards 130% NRR
I run Change Flag Sprints with a select group of mature SaaS brands who have outgrown the standard onboarding playbook.
Change Flag Audit
Using the Change Flags™ framework, we’ll pinpoint the changes occurring across your platform, users, and market.
“When looking at new MRR from Q1, we saw a huge lift from Nikki’s work – people writing in, booking demos, and still coming back from it. I can’t think of anyone better when it comes to email.”
Brad Redding · Founder of Elevar (now Audiense)
Lifetime Activation Roadmap
We’ll measure the impact of the changes to triage the work and develop a 3–6 month expansion sprint.
“Nikki is obsessed with optimization, segmentation, personalization – all that good data-y stuff.”
Joanna Wiebe · Founder of Copyhackers
Expansion Sprint
We’ll align cross-team, build the playbooks, and deliver blueprints, core copy, and execution briefs – with hands-on support to see it through.
“There were so many subtle elements Nikki contributed to our (monster) activation sequence. That’s how I’d sum up her style: fun, but first and foremost, strategic.”
Jonathan Sinclair · Strategic Initiatives Lead at Shopify