Category: Change Flags
Churn Flags podcast episode writeups — the nine Change Flags that trigger customer re-evaluation, and the retention experiments that catch them.
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In-app messaging: Less isn’t the answer, relevance is
When you walk into a store and a saleslady sidles over and asks how she can help, what’s your reaction? Well, it depends.
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Why accounts churn even after you shipped the AI feature they asked for
Thanks to Claude and Notion, my whole business runs on a wicked Kanban. Everything that’s worth anything shuffles through Upcoming, In progress, and Done. When a card hits Done, it’s out of my filtered view, so I just don’t see it.
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The obvious product-adoption win — and most SaaS brands aren’t doing it
I may not be Deloitte or Michelin or UNESCO or any of the other cool accounts that use Paperform, but I still think I’m a dream enough customer. Yet I missed one of their biggest launches in years — an entire new product — for four whole months.
