Three ways to follow along
Catch the flag before it costs you.
I write and talk about the change signals quietly capping NRR, the experiments that move it, and the activation plays I catch in the wild. Pick the channel you’ll actually open – deep dives by email, longer takes on the podcast, or the quick ones on LinkedIn.
Newsletter
For the 8–9 figure reality – diagnosis and fix, not theory. The deep dives.
Podcast
One 3-star review at a time, traced to the change underneath – plus the experiment that fixes it.
Activation and retention plays I catch in the wild. Shorter, more frequent, a little wry.


