13 questions · ~4 minutes · Free scorecard
Find the expansion revenue leaking out of your NRR.
Every Change Flag™ opens a re-evaluation window in your existing accounts. Score yourself on all nine flags and see what the gaps are costing you. In dollars.
- Your score, tier, and nine-flag heat map, on screen instantly
- Your annual leak – priced from your own ARR and NRR against your segment’s top-quartile benchmark – then itemized flag by flag
- Head-to-head against Stagehand, the composite benchmark everyone gets scored against
Free. No email required. Results on screen instantly.
The framework
You’ll be scored on the nine Change Flags™
Change Flags get planted in three places. Each one is a category of change that compounds into expansion if you respond to it – and into churn if you don’t.
PLATFORM
The changes you ship
ACCOUNT
The changes in your users
MARKET
The changes in the world
The diagnosis
A sample of the flag-by-flag diagnosis.
“We segment by the role captured at signup.”
Champions get promoted, users change roles, accounts change hands – and your product keeps talking to who they were on day one. Every identity change is a re-evaluation window that someone else is closing.
That’s your custom score, run through all nine flags. Add your email for the deep dive and recovery plan.
The benchmark
Meet Stagehand, the company you have to beat
Stagehand is the composite reference company everyone gets scored against, assembled from patterns across $50M+ SaaS. Stagehand is a theoretical, 8-year-old project management platform for creative agencies – and has since expanded into client portals and proofing.
You’ll see yourself against Stagehand on all nine flags – ahead, level, or behind – before we ever ask for an email.
Like most $50M+ SaaS companies, Stagehand runs a genuinely good feature-launch playbook. But almost nothing else systematically. That lands them at 3.2/10: Blind, which is closer to the post-growth reality than we like to admit.
Most teams expect to clear the bar easily. It stings, but most teams don’t.
The money math
Your leak, in dollars. Not adjectives.
Most quizzes end with a vague label you can’t really do anything with. We’ll ask for your ARR and NRR, then benchmark you against the top quartile of companies priced like yours – the number your actual peers are hitting.
Then we build a recovery plan: we split your leak across the nine flags, weighted to where you scored weakest.
Rather not hand over your ARR and NRR? Skip them. We’ll score you against the average instead, and your leak comes back normalized – per $100M of ARR.
How it works
No email required. Results on screen instantly.
Get the readout with zero commitment. You only give your email if you want the deep dive and recovery plan.
Free, instantly
No email. No gate. On screen the moment you finish.
- Your Change Flags™ Score and tier (Blind, Partial, or Systematic)
- The nine-flag heat map: exactly where changes slip past your lifecycle
- Your weakest and strongest flags
- You vs. Stagehand on all nine flags
- Your annual leak, priced from your ARR and NRR
Your recovery plan
Built from your thirteen answers. Not from a template.
- The leak itemized: dollars attributed to each flag, weighted to your weakest
- A diagnosis on every flag: what your answer actually says, and what systematic would have looked like
- A month-by-month plan for your three weakest flags, starting with the most expensive one
- Coming soon A custom Change Flags™ email drip, matched to your highest-priority fixes
Hey, I’m Nikki.
I’ve spent nearly 15 years in the trenches of lifecycle strategy – building complex activation sequences for Shopify, cracking tough aha moments for Wordable, and earning a 64% increase in paid upgrades for Doodle.
Through that work, I kept seeing the same thing:
The product, the users, and the market keep changing – and nobody tells the existing accounts.
The Change Flags™ framework is the playbook I built to fix it, and this scorecard is how you find out where it’s costing you.
Ready to see your score?
13 questions. ~4 minutes. The silent churn signals you’re currently coached to ignore. Found, scored, and priced.
Free. No email required. Results on screen instantly.
