When your email needs are small –

but your conversion needs are big –

Write My Emails – Express meets both those needs

7

Sometimes you need a small sequence written.
It’s short. But it needs to pull its weight.

 

Because every touchpoint is an opportunity.
And every micro-commitment is one step closer to a real (read: paid) conversion.

When you’re hosting webinars because those Q+As convert SO well – you need to convince users to siphon off time to get to know your product – and to commit to showing up.

When you’ve got multiple audiences you need to segment them so you can present them relevant offerings – and make each sale that much easier.

When your user is on auto-renew, it’s your obligation to remind them – but it’s your prerogative to remind them how important you are to their quality of life

WME Express was made for short – but critical – sequences like:

Renewal sequences

Webinar show up sequences

Transactional emails

Reengagement sequences

Self-segmenter sequences

(And I’ve written them for brands like Doodle, Glowforge, and SproutSocial.)
7

What do these sequences have in common?

(And can your email needs fit into WME Express?)

These sequences ask for micro-commitments (not paid conversions)

That means they don’t lean as heavily on research and voice of customer data – rather more on persuasion principles and time tested copywriting practices.
With heavy-duty research out of the picture, I can turn these sequences around fast.

They’re short and sweet (up to 5 emails)

Fewer emails = less time. Another factor for quick turnaround.
7

Sweat the small sequences

Or, rather: Let me sweat the small sequences

You give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info and research you have.

We hop on a 60-minute Discovery call to dig deep into your product, audience, and landscape.

I write and research and edit and write some more (and edit some more. And um, research some more.) I’ll shoot over a video walkthrough of the final draft – you’ll send back lite revisions within 48 hours.

10 days after our Discovery call, we’ll load the sequence into your ESP – copy and cadence and tagging and all. All that’s left for you to do is hit send.

“Nikki’s emails are a

thing of beauty”


Lisa Pierson
partner, Copyhackers