When your email needs are small –
but your conversion needs are big –
Write My Emails – Express meets both those needs.
Sometimes you need a small sequence written.
It’s short. But it needs to pull its weight.
Like, when…
… you’ve got an existing campaign, but multiple audiences.
You need conditional messaging to present more relevant offerings – and even more frequent purchases.
…you’re hosting webinars because those Q+As convert SO well.
You need to convince users to siphon off time to get to know your product – and to commit to showing up.
…your user is on auto-renew, it’s your obligation to remind them that their billing cycle is up.
But it’s your prerogative to remind them how important you are to their quality of life
WME Express was made for short – but critical – sequences like:
Renewal sequences
Webinar show up sequences
Transactional emails
Reengagement sequences
Promos or Launches
(And I’ve written them for brands like Doodle, Glowforge, and SproutSocial.)
Because every touchpoint is an opportunity.
And every micro-commitment is one step closer to a real (read: paid) conversion.
What do these sequences have in common?
(And can your email needs fit into WME Express?)
These sequences ask for micro-commitments (not paid conversions)
That means they don’t lean as heavily on research and voice of customer data – rather more on persuasion principles and time tested copywriting practices.
With heavy-duty research out of the picture, I can turn these sequences around fast.
Are you wondering why promos and launches are a fit too, when they ask for paid conversions?
They also tend to rely more on time tested practices than research. You wouldn’t want an Express for a Black Friday sale, but they’re a good fit for your run-of-the-mill legal holiday promo or monthly product launch.
They’re short and sweet
Fewer emails = less time. Another factor for quick turnaround.
You’ll choose from up to 5 emails, up to 15 emails, or up to 20 emails.
Are you thinking your 20-email sequence isn’t short?
Typical SaaS sequences start at 80 emails – and that’s not counting all the segmentation variations. So yeah, 20 emails is short for me.
Sweat the small sequences
Or, rather: Let me sweat the small sequences
You give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info, brand style, and research you have.
We hop on a 30-minute Discovery call to dig into your product, audience, and landscape. Maybe we'll even hop on a second Discovery, if I hit a snag or want to explore another angle.
I write and research and edit and write some more (and edit some more. And um, research some more.) I’ll shoot over a video walkthrough of the final draft within 2 weeks of Discovery – you’ll get the final within 72 hours of (lite) revision request.
“Nikki’s emails are a
thing of beauty”
Lisa Pierson
partner, Copyhackers
