If you’re anything like 98% of my leads –

You need the work done
3 weeks ago 

That’s the tricky thing about copy:

It needs time
but it doesn’t wait well.

Because your prospects are Googling your keywords – now.
They’re scrolling through their inboxes – now.
Scoping out your features – now.

So every second spent on research – or worse, sitting on a waitlist – is another prospect gone.

Listen, that’s the way it goes with biz dev. You can’t launch until you can.

So squaring off that slot on a booked up calendar makes sense for the big pieces.

The 2020 site relaunch.
Your onboarding sequence.
Plotting the whole funnel shebang.

But the little spaces? The pieces in between?

When your in-house team is swamped with admin and PR and content –
when you need the work DONE, checked off – not talked around for hours in meeting after meeting –
when it’s something pressing but not pivotal –

Then you need a day rate.

Instead of waiting months… shelling out a 5K minimum… and clearing head space for a big project

You get major MUST GET DONES checked off – in just 6 hours. 

One second, Nikki. How valuable can 6 hours be? 

Sometimes, you don’t need a lot of copy to make a big difference.

I wrote ONE email – and this happened:

 

In a single cold email to me, Nikki not only got me to open the email, hooked me from the first sentence and kept me reading throughout – but she also sold me in that very email on a $12,000 engagement to write emails I hadn’t even thought I’d needed prior to her cold email.

If she can get a skeptical veteran copywriter – who knows all the tricks – to pony up five figures with a single cold email, imagine how her emails could sell less expensive products and services to people who are actually warm leads.

Joanna Wiebe

Founder, Copy Hackers

Ok, but what can I expect you to get done?

Good question. In 6 hours, I can do some serious optimization, serious planning, or some raw writing.

So my day rates are great for:

  • Optimizing a long email sequence
  • Writing a short email sequence
  • Mapping a detailed, highly-personalized sequence – and writing a few key emails

 

Ok, I want this project off my to do list:

Actually, this is a super important piece of copy

Here’s how we squeeze value from every minute

1

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3

4

You’ll give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info and research.

We’ll align with a quick 15-minute meeting. Clarify confusing things, make quick changes, set goals.

I’ll write, optimize, or plan whatever you need for the following 5 1/2 hours. Typically, I’ll spend the first hour on research, the next two on writing or planning, the fourth on more research to round things out, and the last hour and a half on editing.

We’ll reconvene with a 15-minute clarity meeting. Recap what we accomplished, clarify confusing things, and make sure you’re set on implementation.

BONUS:

Email support for another week. Because sometimes you need time to process or still have questions. And I never want to leave you hanging.

Here’s how we squeeze value from every minute

1

2

You’ll give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info and research.

We’ll align with a quick 15-minute meeting. Clarify confusing things, make quick changes, set goals.

3

4

I’ll write, optimize, or plan whatever you need for the following 5 1/2 hours. Typically, I’ll spend the first hour on research, the next two on writing or planning, the fourth on more research to round things out, and the last hour and a half on editing.

We’ll reconvene with a 15-minute clarity meeting. Recap what we accomplished, clarify confusing things, and make sure you’re set on implementation.

BONUS:

Email support for another week. Because sometimes you need time to process or still have questions. And I never want to leave you hanging.

Here’s how we squeeze value from every minute

1

You’ll give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info and research.

2

We’ll align with a quick 15-minute meeting. Clarify confusing things, make quick changes, set goals.

3

I’ll write, optimize, or plan whatever you need for the following 5 1/2 hours. Typically, I’ll spend the first hour on research, the next two on writing or planning, the fourth on more research to round things out, and the last hour and a half on editing.

4

We’ll reconvene with a 15-minute clarity meeting. Recap what we accomplished, clarify confusing things, and make sure you’re set on implementation.

BONUS:

Email support for another week. Because sometimes you need time to process or still have questions. And I never want to leave you hanging.

Ok, I want this project off my to do list:

Nikki has a calculation for everything — down to the order of your bullet points. She’s confident in her approach, explains everything, and backs up her thoughts. It’s awesome.

Yakir Markowitz

CEO, Hiarc Group