That’s the tricky thing about copy:
It needs time
but it doesn’t wait well.
Because your prospects are Googling your keywords – now.
They’re scrolling through their inboxes – now.
Scoping out your features – now.
So every second spent on research – or worse, sitting on a waitlist – is another prospect gone.
Listen, that’s the way it goes with biz dev. You can’t launch until you can.
So squaring off that slot on a booked up calendar makes sense for the big pieces.
The 2020 site relaunch.
Your onboarding sequence.
Plotting the whole funnel shebang.
But the little spaces? The pieces in between?
When your in-house team is swamped with admin and PR and content –
when you need the work DONE, checked off – not talked around for hours in meeting after meeting –
when it’s something pressing but not pivotal –
Then you need a day rate.