It needs time.
But it doesn’t wait well.
Scoping out your features – now.
So every second spent on research – or worse, sitting on a waitlist – is another user churned.
Listen, that’s the way it goes with growth. You can’t ship until you can.
Squaring off that slot on a booked up calendar makes sense for the big pieces: the 2022 site relaunch…your onboarding sequence…plotting the entire user journey…
When you need the work DONE – checked off, not talked about for hours in meeting after meeting –
When it’s something pressing but not pivotal –
then you need a day rate.
Instead of waiting months…shelling out $10,000…
and clearing head space for a big project –
You get major MUST GET DONES checked off – in 6 hours.
One second, Nikki.How valuable can 6 hours be?
Sometimes, you don’t need a lot of copy to make a big difference. I wrote ONE email – and this happened:
In a single cold email to me, Nikki not only got me to open the email, hooked me from the first sentence and kept me reading throughout – but she also sold me in that very email on a $12,000 engagement to write emails I hadn’t even thought I’d needed prior to her cold email. If she can get a skeptical veteran copywriter – who knows all the tricks – to pony up five figures with a single cold email, imagine how her emails could sell less expensive products and services to people who are actually warm leads.
Joanna WiebeFounder, Copyhackers
P.S. About 3 emails later, Joanna recruited me to join her agency, where I now serve as Head of Email.
Ok, but what can I expect
you to get done?
Good question.
In 6 hours I:
wrote a self-segmenter sequence for Sprout Social
optimized a webinar show up sequence for Glowforge
plotted a Black Friday sequence for Awara Sleep – and wrote half of it
wrote a self-segmenter sequence for Sprout Social
optimized a webinar show up sequence for Glowforge
plotted a Black Friday sequence for Awara Sleep – and wrote half of it
My day rates are great for:
Optimizing a FANT (free account to trial) or TTP (trial to paid) sequence
Writing a webinar show up or opt-in sequence
Writing 3-5 transactional or triggered emails
Mapping a highly detailed, highly segmented sequence – and writing a few key emails
"Ok, I want this project off my Trello board"
"Actually, this is a critical sequence"
Here’s how we squeeze value
from every minute
You give me the DL in a detailed questionnaire. What needs to get done. Why. How. And all the background info and research.
At 9 am Eastern, we’ll align with a quick 15-minute check-in. Clarify confusing things, make quick changes, set goals.
I’ll write, optimize, or plan whatever you need for the following 5 ½ hours. Typically, I’ll spend the first hour on research, the next two planning and writing, the fourth on more research to round things out, and the last hour and a half on editing. And, yep, you did your math right. I take an hour break to recharge my brain (and eat).
At 3:45 pm Eastern, we’ll reconvene with a 15-minute clarity meeting. Recap what we accomplished, clarify confusing things, and make sure you’re all set to implement.
PLUS:
"Ok, I want this project off my Trello board"
"Actually, this is a critical sequence"
Nikki has a calculation for everything — down to the order of your bullet points. She’s confident in her approach, explains everything, and backs up her thoughts. It’s awesome.
Yakir MarkowitzCEO, Hiarc Group
