Why I migrated to Kit*: Part 2 of the Considering Kit series 

*formerly ConvertKit

Click here if you missed parts of the Considering Kit series

Pop quiz: What are a few ways in which Creators stand apart from other business owners?

(Creators is how Kit defines their target audience. Creators include bloggers, podcasters, course creators, i.e. people whose business – or part of their business – is their audience.)

Here’re the first 5 stand-apart ways that I came up with.

Before you look at my list, hit reply and jot down the first 5 you come up with.

No seriously. Pause for a sec and come up with 5.

Ok, now on to mine:

Creators…
… work alone, or with small, remote teams
… sell digital products
… share a lot of content
… sell to people doing the same work they do
… have flexible (or overtime, if we’re being honest!) schedules

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For creators, by creators

Kit’s tagline is “the only marketing platform built for creators, by creators” and I’ve seen time and again how they actually live up to it.

So many of their product updates are not just improvements in functionality or UX – they’re creative add-ons or features that are exactly beneficial for the creators lifestyle (workstyle?). They think deeply about each of these Creator charactaristics (and more that I haven’t thought of) and create features that serve or solve for them.

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Here are a few examples:

📫 Physical Address Alternative (a solve for “work alone, or with small, remote teams”)

CAN-SPAM – and the legal requirements in many other countries aside from the US – requires you to have a physical mailing address at the bottom of marketing emails. A huge majority of creators work from home (or the local coffee shop) and aren’t thrilled about sharing their personal details with anyone who fills out their opt-in form.

Kit’s solution? They set up a mailing address for their customers to use – and they man the address and scan and email PDFs of any letters that come through. Such a simple feature – but one that’s incredibly beneficial.

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🛍 Commerce (a solve for “sell digital products”)

Creators create things, right? So instead of having to link cart pages, host digital downloads, and tag customers, they created a Commerce product so Creators can sell their stuff directly in Kit.

(I can’t speak to this feature much because I don’t think the convenience gained would be woth the cost of migrating everything I had set up before switching to Kit. But I can still appreciate the feature, because it too shows how the team prioritizes features that solve for Creator needs.)

Do you use the Commerce feature? I’d love to hear what your experience has been like.
Did you consider Commerce and decide to go with the conventional workarounds? I’d love to hear why you chose that option.

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​Domain verification (a solve for “work alone, or with small, remote teams” and “have overtime schedules)

Remember when Google announced those anti-spam sending requirements? That wasn’t fun. I know verifying my sender domain was a task that I kept putting at the END of my to do list. Well, until I got an email from Kit telling me that they partnered with this software that would do the job in a few clicks. Instead of slapping up a few help docs for an IT team to follow, they had their finger on the Creator-pulse, and they make this daunting tech task really easy.

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​Creator Network (a solve for “sell to people doing the same work they do” and “share a lot of content”)

List growth is so different for Creators. Ecomm brands grow their list via browsing site visitors. SaaS brands grow their list via trial users. Creators build… from social or word of mouth.

And instead of peers being competitors, they’re potential customers. So a network driven list growth tool is the perfect solve. Again, finger on the pulse. Prioritizing the things that matter.

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Does Kit check the boxes?

So, let’s wrap up today’s post with how they fit my Tech Choosing checklist:

#1: Customer base
​Check, they serve Creators like me

#2: Customer Centricity
​Check, they’re prioritizing the features that make a difference for my workflows and needs (more on this in the Support email)

#3: Agility
​Check, they’re constantly adding new, Creator-focused features

#4: Overall UX
​Check, their UX is simple and intuitive (more on this in the Features I Love email)

Bonus: Creativity
​Check, because they’re so bent on serving Creators, they brainstorm creative solutions that other email platforms aren’t thinking about.

Don’t forget: free consult to set up or improve your email list

Sign up for Kit with my affiliate link, you’ll get a coupon code for a free 30-minute consult ($175-$197 value). Use our time together to develop your content strategy… brainstorm offers… polish your welcome flow – or whatever else you need to make your email list work for you.

Next up, let’s talk about the elephant in the room: Kit’s support

​The links included are affiliate links and I’ll earn a commission if you purchase a plan. This costs you nothing extra, and you’ll earn a free strategy consult – woohoo!