The Kit* features I love
(and why I don’t want to share them with you): Part 4 of the Considering Kit series
*formerly ConvertKit
Click here if you missed parts of the Considering Kit series
I’ll be honest: I majorly procrastinated writing this part of the Considering Kit series.
Kit is a tool I love, and this writeup is about what I love about it.
So why the procrastination?
Because I’m an affiliate. Which means that, while, yes, I ultimately want you to choose the best tool for your needs, I think Kit is the best tool for your needs. (Unless you’re not a Creator. You read Part #2, right?)
So I want you to read this feature list and be wowed.
But most of what I love about Kit feels so… unimpressive.
I even asked ChatGPT and Perplexity what users love about Kit and, yeah. The stuff they listed are things that should be a no-brainer for an email platform.
- It should be basic that UX not feel like navigating a hedge maze.
- It should be basic that loading automations not feel like watching paint dry.
- It should be basic that chatting support not feel like climbing an Escher staircase.
The problem though… is that these things are not basic at all.
If you’re frustrated with your current platform, you know this. If you haven’t started your list yet, well, now you know it too.
So… I will silence the procrastination voice and proceed.
Here’s what I love about Kit:
It’s intuitive
Everything makes sense. Things are clean and organized. Elements are where you expect them to be. And it’s really easy to see everything at a glance – be it the dashboard or your giant 70-step automation.
Even just the navigation menus are broken down really well.
It’s fast
My biggest pain point when I was using ActiveCampaign was how slow it was. It was soooooooooo annoying to use. Not to mention how wasteful it felt to pay my VA to watch things load. Speed is absolutely not an issue with Kit, no matter how big your automation is. (Partly because of their clever Sequences feature. Which brings me to:)
This is a super interesting way of approaching automations that is really helpful at keeping things lightweight and “see it at a glance.”
Every step in the automaton is packed up – you click into it to see more details. This is fairly typical for things like tags, but for filters it’s less expected – and for the actual emails within the automation it’s definitely different. Kit totally separates Sequences (the emails) from the Automations (all the automated stuff in the flow, including tags or triggers, etc.)
👆 This screenshot is when you click into a Sequence that lives within an Automation. In the left sidebar, you can see a part of the full Automation, which includes all the technical tagging and segmenting bits, as well as the emails. On the right, you can see how alllll the Sequence emails are packed into that one little last visible step in the Automation sidebar. See how clean it keeps the automation?
In addition to keeping things clean, it also increases functionality.
👆See how you can pause the emails but keep the automation active? That’s useful for a waitlist, for example. Plus, you can keep adding emails, and subscribers will keep getting them, even after they finish the Sequence – because they’re still in the automation. I originally wrote this post as an email series – and this feature would have been a perfect fit, since I wrote it as I went along.
This is a little luxury feature that I really like: a link library that triggers subscriber tags. Yes, you can trigger tags easily enough while you’re building your campaign or automation, but it’s really nice to be able to prep things in advance. Especially for big launches with multiple segments – my VA can start setting up opt-outs or other triggers before I even start on the emails.
This is such a time saver. Again, a bit luxurious, because we often just duplicate previous emails, so we have the colors already inputted. But for when we aren’t duplicating emails, it’s great not having to dig up the Slack thread with our brand colors to copy-paste in the HEX codes.
EU-specific GDPR settings
I don’t often think about this feature because it’s a set it and forget it kind of thing, but I love how you can get granular about who gets double opt-in.
Oh, and the other reason I’ve been procrastinating this?
I’ve been woefully barefoot-shoemaker with my emails lately. I have this running list of features to check out, including:
First up, because it’s a brand new feature!
No more getting pulled into the Giphy black hole. No more downloading and uploading Canva images. No more clunky survey links.
Now everything can be integrated into emails directly with the apps in the Kit App Store. Super exciting, no?
When people opt in to your list, it pops open a lightbox with other email lists you recommend. And whoever you recommend gets prompted to recommend you too. Just a nice list growth opportunity. Not sure how effective it will be with a niched list at my size, but every little bit counts, right?
I despise the way my emails are formatted. I find them impossible to read – and I’ve even had subscribers tell me this (!). I definitely need to prioritize fixing this – and I’ve been hearing again and again how the Kit templates are really nice, even out of the box.
Plus, I’ve been tempted to experiment with designed emails. I know, shocking! Plain text is obviously very personal, but sometimes a little color adds fun – and clarity.
I experimented with this once, it didn’t work, and our timeline was too tight to work it out, but it is so so cool and I should definitely try again. You can customize what content your subscribers see, based on their tags or custom fields. So, for example:
I first wrote up this post as an email series. And I put this blurb at the end the first email in this series. I could have cleaned up all the IF you did this THEN this, IF you did this THEN that – and only shown it to those who opted out.
