EMAIL SWIPES

The podcast that takes you behind the scenes of the emails that catch your attention and earn their place in your swipe file.

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Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.

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Recent Episodes

When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.

Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.

When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.

Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.

When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?

If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.

Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.

When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.

Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24

When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.

Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.

When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.

Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20.

When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.

Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.

How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the humor of the situation and craft a sendoff that perfectly matches the absurdist voice your brand is loved for.

Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes!

Let’s dive into the strategies and methods used in the Awara Earth Day email featured in Episode 15.

How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear up for Awara’s Earth Day sale, at the height of COVID-19.

Let’s dive into the strategies and methods used in Hannah’s webinar registration email, featured in Episode 13.

What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear to treat your subscribers as friends – and turnaround more conversions than ever.

Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11.

What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them experience the post-purchase joy even before they complete their order.

Let’s dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.

How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he’d been waiting for. Here’s how his overhaul of the Rev email program rebuilt brand equity, reinvigorated the dispirited team,  and grew a cult-like following.

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.

How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talking to an audience using visuals to grow, what better way to help them see their success than having them paint their own imaginary self portrait for the future?

Let’s dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.

When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customers? Listen in on how Licorice.com’s customer survey email gave them – not just decision data – but warm and fuzzy validation that has them hitting send on feedback requests without any hesitation.

Let’s dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.

What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedom to try out of the box ideas like a Valentine’s Day love letter to your customers.

Let’s dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1.  Plus, don’t miss the surprise sequel to this email story!

How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.

How do you win back public favor when the NY Times slams your company? How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.