EMAIL SWIPES
The podcast that takes you behind the scenes of the emails that catch your attention and earn their place in your swipe file.
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When SaaS companies raise their prices, the internet explodes – but why do some brands face massive backlash while others skate by unscathed? If you’re Jess Haney, you don’t just follow the drama, you collect over a dozen pricing increase emails, analyze the social media storms that follow – and distill the patterns into a must-read report. From Canva’s rollback to Kit’s creator rebellion, discover what makes customers rage-quit versus grudgingly accept – and the three non-negotiables that could save your next price increase from becoming a PR disaster.
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What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right.
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Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48.
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When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations.
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