You’ve planned… and mapped…
and written the sequence
And it’s doing… okay…
But your product is anything but okay – and it hurts the blood, sweat and coffee you’ve poured into it all to see anyone less than the entire world adopting.
But it’s also really hard to look at your email sequence with fresh, objective eyes.
So don’t ;)
Hand it over to me and I’ll reengineer your sequence for results.
Enough talk – let’s take a peek at how it’s done
Here’s a webinar showup sequence I was asked to optimize:
an existing email
Only then did I dig into the copy.
Here are some highlights:
The Initial Invite
The initial invite didn’t have a hook, so I added one that centered on both the hype of the product (it’s really cool) and some objections the webinar would answer.
Here’s your discount
It also presented two conflicting CTAs (watch the replay and buy the product with the coupon) – a violation of the Rule of One and essentially, a distraction.
Cool stuff, Nikki. Your expertise is exactly what my sequence needs.
Here’s how we fix your sequence:
You’ll fill out a brief questionnaire that gets me up to speed with your product and market – so I can assess your sequence against your business’s unique landscape.
Then we meet to discuss the challenges, opportunities, and everything else surrounding your sequence and its success (or lack thereof).
Within 10 days, you’ll get new emails, laid out all nicely in a GDoc – and a video walkthrough explaining exactly what we’re accomplishing with the changes. You’ll then have 7 days to share with your team and submit comments.
Chose the ESP input option? Within a week, the emails will be inputted – links and tags and segments and everything – and all you’ll have to is turn the thing live.
We would never have been able to get here on our own. Looking at the end result, we can see so clearly why we hired you.
David Christopher, Director of Marketing and Growth, Tailwind