Calling all email copywriters who feel like a fish out of water as soon as strategy comes up on a sales call
????
What if YOU were the best person to build the email strategy for the latest up-and-coming SaaS darling or trendy Ecomm giant (and got paid $10k, $15k or $20k for the pleasure)?
When you join Email Mastery, that’s exactly what you’ll be doing in 9 weeks
????????????????????
????????????
You’re doing okay, but…
You wanna increase simplicity. Do I need more SOPs or a bigger team?
You wanna scale up. Work less, make more? Sign me up!
The question “to niche or not to niche?” is living rent-free in your mind. But you’re at a real crossroads moment…
Because you’re not exactly loving your #CopyLife right now:
???? You’re chained to best practices and a mishmash of “strategies” you picked up from an alphabet soup of hot podcasts, trending articles, and free webinars — and the clutter of contradicting tactics isn’t cutting it
???? You’re filled with imposter syndrome as you follow other people’s playbooks that you swiped from the latest copy courses you’ve taken (ya know, the ones that you thought would give you oodles of confidence)
???? You feel more like an order taker than the expert your clients see you as, because you’re really just winging it and hoping for the best (cue post-delivery self-doubt while you wait for feedback)
???? You’re grasping at templates as you repurpose the same generic onboarding sequence (4-6 emails sent on the Fibonacci schedule) on rinse and repeat, thinking “that’s strategy, right? RIGHT?!”
???? You’re hitting a plateau in revenue (and honestly, interest) on the copy projects you’re booking, and you just want to fully own the process from creative direction to execution (maybe not implementation, though, amiright? lol)
And you might be tempted to think you just need more…
More copywriting experience.
More copywriting skills.
More copywriting courses.
But, actually…
Nope, you don’t need yet another copy course
Here’s how to land them:
Yup, I’m just giving away the secret up top…
Stop dabbling in email copy.
And nope, this is not a diatribe on why you should niche in email. Or SaaS. Or Ecommerce.
Because spoiler: you don’t have to.
But the truth is you need to do more than write the emails.
You need to become an Email Strategist.
Because there’s a huge difference between an email copywriter and an Email Strategist…
- In which clients you’ll attract
- How much can charge for projects
- And the meatiness of the projects you work on
Being the email copywriter is like getting a 3D Virtual Tour on Zillow.
Becoming the Email Strategist is like being handed the key to the city. It can unlock all the doors you’ve been wanting to open up.
What copywriters need to know about becoming an Email Strategist
Same way you became a copywriter. Take a course.
But you don’t need another copy course. What you do need is a course on email strategy for SaaS and Ecommerce.
And if you’re thinking, “huh, haven’t seen many of those around.”
… well, you’re not wrong.
Which is why most copywriters (even those who’ve niched into email) don’t really know what email strategy is.
And if you fall into that surprisingly large category…
It’s not your fault.
Because nobody teaches the strategy behind great SaaS and Ecomm emails.
Which is why there are sooooo many myths about email strategy that cloud up what exactly email strategy is and how you can become an Email Strategist.
What you’ve heard about email strategy is all wrong
So, let’s talk about the elephant in the inbox.
Myth #1:
If you know how many emails to write and when to send them, you’ve got a flawless email strategy
Email strategy is SO much more than just how many emails to write and when to send them out.
There’s the buyer’s journey, app usage, user behavior, segmentation, content planning, and so ???? much ???? more. That’s what makes it so much fun!
Email strategy is all about puzzling together every aspect of the subscriber’s journey as they interact with a brand, buy from the brand, and learn to use the product — and even more!
What’s even better is that email strategy can be as dynamic and complex as you want it to be. You’re in the driver’s seat as the Email Strategist.
So, you don’t have to burn out on 12-email linear sequences on the fibonacci cadence.
Because when you really dig into the meat of email strategy you’ll be able to:
⭐️ Expand from a straightforward dozen-email project scopes to those meaty, juicy email maps you can dig your fingertips into (FYI: bigger projects = bigger profits) that are prime opportunities for email strategy
⭐️ Create workflows that are properly robust enough for what Saas users and Ecommerce buyers really need, so you can see long-lasting results for your clients (and land glowing testimonials without even asking!)
⭐️ Stop repeating a cookie-cutter strategy you swiped from another course template for every client and actually deliver on the promise implicit in ‘Email Strategist’
Number of Emails + Send Schedule ≠ Email Strategy
Email Strategy has so much nuance and complexity for you to dive into. The more you learn, the deeper you go — and the more meaty your email strategy projects will be!
Myth #2:
If you can write good emails, you can write SaaS and Ecommerce emails
Nope. Nope. Nope.
SaaS emails are NOT the place for long-form storytelling.
Ecommerce emails are NOT the place for text-only, image-less emails.
Because SaaS and Ecommerce flows do NOT use the same techniques as launch or service provider emails.
So while, yes, you’re still talking to the humans at the end of the day, there’s a very different set of rules for SaaS and Ecommerce emails than, say, launch or service provider emails.
Because learning how to use a new software – and getting won over on its capabilities for making your job or life significantly easier/cheaper/faster – is verrrrrrrry different than learning to trust someone to learn from them or hire them.
Which means you can’t just copy-paste launch or service provider strategy into a SaaS email and expect the same results. Same deal with Ecomm.
The good news is that when you learn those rules, you’ll also:
⭐️ Learn exactly what all those jargon-y acronyms actually mean, so you can communicate efficiently with your clients, understand their challenges and make effective recommendations
⭐️ Know how to use email copy techniques strategically and even break the rules (on purpose) when it fits into the larger strategic picture
⭐️ Feel rock-solid in your confidence, because you’ve got the competence and knowledge to gain the experience you need with clients happy to pay for your expertise
If you love studying really great emails from SaaS and Ecommerce brands, you’ll love learning about how to build the strategy and write them yourself.
Myth #3:
Email strategy is a boring, technical snoozefest
You don’t need to be a technical maven to enjoy email strategy. And you never have to touch implementation if you don’t want to! In fact, email strategy is far more about the big, conceptual ideas than the nitty gritty platform details.
As an Email Strategist, you get to be thoughtfully creative, dig into big-picture, high-level thinking, and puzzle an entire strategy together from scratch.
It’s all a big, fun experiment, and you’re running the show!
Like building a model volcano just to watch the orange, foamy lava erupt down the sides. Or illuminating a small light bulb with a russet potato from the pantry like magic.
Sure, there’s a (scientific) method to the madness, but the process just provides prompts for creativity and direction for iteration.
It’s fun, creative, and magical. So is email strategy.
And when you approach email strategy creatively and enthusiastically, you’ll:
⭐️ Never have to wing it again, because you’ve got a set of amazing creative prompts (masquerading as practical best practices) that spark more ideas than an ice shower
⭐️ Start creating the latest email trends and trailblaze new best practices based on what you discover as you experiment, test, and iterate
⭐️ Banish boredom from your work (because you still don’t have to touch implementation) and spend your billable hours blending right-brain creativity and left-brain analysis
Do you like true crime podcasts?
Adventure serieses?
1000-piece jigsaw puzzles?
Then you’re going to LOVE the creativity, exploration, and experimentation in email strategy.
So, here’s the secret to becoming an Email Strategist
The truth is email strategy is an acquired skill
One that usually takes years of trial and error, mistakes and missteps, and lots of patient experience to attain — because, again, nobody’s teaching email strategy.
But once you learn it…
- It puts you into an elite category of email marketer companies are clamoring to work with because they desperately want that $1:$40 ROI
- You can position yourself as a strategic partner whom clients are delighted to entrust the entire process of creating data-driven strategy
- You can niche into email with confidence and security, because you’ll have the skills to maximize revenue in what clients know is the #1 growth channel
- You can expedite your authority-building as an Email Strategy expert (even if you never answer that “to niche or not to niche” question), because you’ve got a winning topic you can easily pitch to podcasts, publications, and stages
- Growing your business (and bottom line) is easy when you can write emails that measurably increase revenue on repeat, turning one-off projects into long-term clients
So, let me tell you why it’s worth your time, money, and energy to invest in becoming an Email Strategist for SaaS or Ecommerce companies.
Real talk about this economy from Nikki
We all watched the economy take a dip in 2022 and our inboxes have all been packed full of promises on how to “recession-proof” a business.
So, at a time when copywriters are questioning what to invest in and what kinds of projects will keep their business out of the red, here’s my two cents:
There are no safe industries, but there are safer industries.
SaaS and Ecommerce are both in the safer category. Here’s why…
Here’s what’s going on right now in SaaS
And across the way in Ecomm…
Speaking of email…
Especially SaaS and Ecommerce — who’ve got serious money to invest.
As an Email Strategist, you can confidently charge:
$500/email
$5000/sequence
“Hello recession-friendly clients”
– You, the Email Strategist
Imagine your life as a bonafide Email Strategist…
???? You’re an in-demand freelancer with a consultant’s mind and a copywriter’s craft; you can reliably turn leads into customers on repeat. Talk about a bankable skill!
???? You’re booking amazing, hughbongo, ginormo 5-figure sequences that challenge and fulfill you without skipping out on weekends off
???? You’re so relentlessly confident in your skills that you’ve chucked those well-meaning scripts and templates, because you have everything you need to devise the strategy and write the emails
???? You’ve got a creative and data-driven process you actually enjoy for developing, building, and implementing effective email strategies that make for killer emails that get opened, read, and clicked
???? Your bank account is happier than a golden retriever with its head out the window, and so are you because you consistently hit your income goals without even raising your prices! Booking bigger, better projects will do that
???? You’re feeling like a master of your craft as you blend customer research, email strategy and conversion copywriting. You’re basically an email wizard at this point
And instead of spending years as a copy cub or Googling your way to partial answers, you can get all the tools, knowledge, and skills you need to become an Email Strategist by Q2 2023.
Introducing…
The comprehensive email strategy accelerator that will take you from $350-a-pop email copywriter to confident $20k-per-project Email Strategist in 9 weeks
This course will give you all the knowledge, tools and skills to become an Email Strategist. By the end of this program, you’ll be able to delight your clients, get impressive results and charge handsomely for the pleasure.
When you complete Email Mastery, you’ll be able to:
⭐️ Map and write revenue-generating sequences — you know because you’re measuring the impact of your work in millions and dining out on the case studies — for those big brands you’d love to work with — ya know, the ones with the million-dollar marketing budget
⭐️ Connect the dots between copy theoretics and actual emails, so you can quickly and expertly deconstruct emails, find weaknesses, and test opportunities so you can turn an easy-to-sell Email Audit into a long-term, recurring client. Say hello to being booked out for months!
⭐️ Transform customer research into awesomely accurate predictions on when leads are primed to buy, prospects are ready to upgrade, and users are inclined to leave 5-star reviews. In other words: email wizardry. Turn self-doubt into confidence with your wizard skills, too!
⭐️ Blend data you’ve expertly collected with all the creative ideas swirling around in your brain, so you can create first-class email strategies that reliably turn subscribers into sales on repeat. Aka how you become a sought-after, in-demand Email Strategist!
⭐️ Confidently write swipeable emails without hitting writer’s block, Googling around for answers, or second guessing if you’re doing it right. And rake in the glowing testimonials that play up your expert status!
When you graduate from Email Mastery, you’ll have every tool and resource you need to become a confident and in-demand Email Strategist.
Here’s how you’ll go from email enthusiast to Email Strategist
Email Mastery is an all-encompassing, 9-week email strategy accelerator that runs January 25 – March 22. It consists of a SaaS track and an Ecommerce track. The tracks will run concurrently — and yes, you can take both tracks!
Psst, you totally want to take both tracks. There’s so much overlap in how the two industries acquire and retain customers, so, take both tracks to leverage the combined powers of SaaS and Ecommerce. And position yourself as a must-hire Email Strategist for two recession-friendly industries.
SaaS Track
SaaS Workshop 1
Why SaaS Emails are Different
In this introductory workshop, you’ll learn:
✅ The SaaS business model, so you can understand your clients’ challenges and develop an email strategy that solves them
✅ Why app usage and user behavior allows you to make more strategic recommendations and write more targeted emails
✅ The ins and outs of SaaS subscription and how a steady stream of recurring revenue impacts email strategy
SaaS Workshop 2
The Structure of SaaS Strategy
You’ll walk away from this workshop with nitty gritty details on:
✅ Mapping a SaaS user journey and its (21!) related flows from start to finish (including segments, flows, and omnichannel strategies)
✅ Making data-driven decisions on email styles, sender name, cadence, conditional messaging, and more with confidence and clarity
✅ Gaining your clients’ trust with a SaaS vocabulary that proves you belong in the room and you’re ready to the own the email strategy
SaaS Workshop 3
How to Use Email to Acquire SaaS Customers
You’ll discover how to map and write these acquisition sequences:
✅ The 101 of SaaS onboarding, so you can reliably upgrade trial users and demo participants into happy-to-pay customers
✅ The matching strategy to move casual-website-visitors into customer-creating trial and demo sequences
✅ How to craft a reminder sequence that turns casual demo requesters into ready-to-buy customers
SaaS Workshop 4
How to Use Email to Activate New SaaS Customers
You’ll learn the ins and outs of activation flows in this workshop:
✅ Developing a flow for the initial product activation that goes beyond the basics of customer onboarding and user education
✅ How to adjust your activation strategy according the user onboarding and behavioral triggers
✅ Planning each stage of the 90-day activation period to ensure long-term adoption and customer success
SaaS Workshop 5
How to Use Email to Increase SaaS Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:
✅ How to build upgrade flows that get customers excited to spend more money
✅ The secret sauce of writing emails to announce auto renewals and price increases that customers don’t dread getting
✅ How to build flows that address and minimize cancellations, so you can watch your ROI continue on an upward trajectory
SaaS Workshop 6
How to Use Email to Retain SaaS Customers
In this workshop, you’ll learn about retention, referral, and crisis flows:
✅ How to build retention flows that effortlessly nurture leads, winback past customers, and collect helpful product feedback
✅ How to craft referral flows that easily solicit 5-star reviews, increase word-of-mouth referrals, and boost revenue through affiliate and brand partnerships
✅ Crafting crisis flows that handle pricing changes, unexpected downtime, dunning issues, occasional mistakes, and refund requests with grace
Ecomm Track
Ecomm Workshop 1
Why Ecomm Emails are Different
In this introductory workshop, you’ll learn:
✅ The skinny on Ecommerce business models including the difference between D2C and regular ol’ B2C
✅ Why email is so essential for Ecommerce brands and how email supports customer expectations
✅ The key differences between Ecommerce product and subscription purchases, and how it affects the email strategy
Ecomm Workshop 2
The Structure of Ecomm Strategy
This nitty gritty workshop teaches you:
✅ How to map ecommerce user journey and related flows including opt-ins, segmentation, and content planning
✅ Making data-driven decisions on email styles, sender name, cadence, and more with confidence and clarity
✅ Gaining your clients’ trust with an Ecomm vocabulary that proves you belong in the room and you’re ready to the own the email strategy
Ecomm Workshop 3
How to Use Email to Acquire Ecomm Customers
You’ll discover how to map and write these acquisition sequences:
✅ How to build a nurturing welcome nurture that fosters a positive brand relationship with qualified leads without getting text-heavy
✅ The secret to writing compelling abandoned cart sequences that don’t feel creepy or stalkerish — and actually speak to why cart-stockers sit on the fence
✅ Key differences between the varied abandonment sequences (yes, there’s more than one type) and welcome sequences — and how leverage those differences to increase customer acquisition
Ecomm Workshop 4
How to Use Email to Engage Ecomm Customers
You’ll learn the ins and outs to engaging throughout the buyer journey:
✅ The 101 on post-purchase nurture sequence that turns a one-off purchase into a loyal, repeat customer
✅ How to take advantage of post-purchase transactional emails, and how to vary the cadence to align with nurture sequences
✅ Build flows that engage and reward repeat customers to build a brand-loyal base of VIP customers (and increase word-of-mouth marketing)
Ecomm Workshop 5
How to Use Email to Retain Ecomm Customers
In this workshop, you’ll get a deep dive into dozens of retention flows:
✅ How to craft conversion-driven subscription emails and inventory emails to help Ecommerce companies balance their revenue
✅ Build retention flows that winback past customers, and upsell or cross-sell existing customers to increase customer spending
✅ Crafting crisis flows that handle pricing changes, shipping delays, dunning issues, occasional mistakes, and refund requests with grace
Ecomm Workshop 6
How to Use Email to Increase Ecomm Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:
✅ Design promotional flows and launch sequences to increase revenue and expand ecommerce offerings with ease
✅ How to plan email strategy for Black Friday Cyber Monday sales and the sales-busy holiday season — and write emails that boost sales
✅ Increase customer lifetime value with gift sequences, so your happy customers can convert new customers for you
But here’s where the real magic of Email Mastery comes in
Implementation Prompts
Connect the dots between copy theoretics and actual email strategy with fun, thoughtful prompts designed to help you think like a strategist. Keep your eyes open as you learn, so you can collect ideas before it’s crunch time on a client project.
Private Community
No matter which track you choose, you’ll join an intimate community of like-minded budding Email Strategists. You’ll find the best place to ask questions, share inspiration, and get support, motivation, and accountability.
Gentle Accountability
You don’t have 8 hours a day to spend on mastering email strategy, but you also don’t want to commit to 6 months of slow learning. Email Mastery is a quick-yet-sustainable pace filled with live calls, Slack threads, and plenty of opportunity to get motivated and be held accountable.
Lifetime Access
You’ll also get lifetime access to all bonus material and workshop recordings. They’ll be available in your course dashboard for as long as this accelerator exists. So you can also go back and revisit any content you want to recap.
… and the extra good stuff that make this a total no-brainer
Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio
Get a crystal ball reading into the future of email, so you can stay ahead of the curve with guidelines on when and how to experiment. Even with ChatGPT complicating the creation process, you’ll walk away with tips on how to use creativity and experimentation as a differentiator.
Nick is the mastermind behind seriously fun and wildly successful email strategy for brands like Rev, The Chive, and Saatva. Armed with an MFA and a background as both a newspaper editor and humor writer, Nick is bringing examples, unpopular opinions, and incredible ideas you don’t want to miss.
How to Get Research Buy-in (from clients and customers) with Hannah Shamji
You already know the importance of customer research. Now you’ll get the inside track on how to get your clients just as jazzed about it, so you actually get the insights you need to build that stellar email strategy.
Hannah is a Consumer Psychologist, Cornell Psych Grad, & trained therapeutic Counselor with 10 years of experience in the world of qualitative research. Now she helps clients like HubSpot and Shopify Plus decode their customers and why they buy – so they don’t lose sight of the human behind the customer in all that data.
Pitching the Strategy to Win Wishlist Clients with Bree Weber
Email Mastery will give you all the tools you need to create email strategy. This guest training will provide you with a proven framework to (warm or cold) pitch SaaS darlings and Ecommerce giants, so you can start booking bigger, better, bolder projects.
Bree shares how she gets a 100% open rate, 100% response rate and 60% conversion rate on her unique cold pitching method. Don’t worry about your first clients finding you out of the blue, because you’ll get all the tools you need to land your first project(s) to make your investment back.
How to Nail Omnichannel Onboarding with Dual Threat Email-and-Product Tours with Emilia Korczynska, CMO of Userpilot
Leverage product tours to onboard leads in tandem with your email strategy. This guest training will share the must-know best practices for product tours to continue the work your emails are doing – and not hinder their effect.
Emilia is the Head of Marketing at Userpilot, a product marketing enthusiast, and has experience working with several SaaS companies as both marketer and co-founder. Her passion for content marketing, SEO, and SaaS products led her to build Userpilot’s entire content operations, hiring system, and documentation from the ground up.
How to Use a Quiz as your Online Sales Person: Mastering the Product Recommendation Quiz for Ecomm Emails with Dawn Petrin
Get the DL on the incredible segmentation results you can get with Ecommerce Quizzes. This guest training will present the best practices of quiz setup for stellar segmentation and the impact of quizzes on email growth for ecommerce.
Dawn is a quiz funnel expert, conversion copywriter, chief and coach. As a growth consultant for Interact Quiz Builder, she’s helped 100s of people create online quizzes that engage and delight new subscribers. All while qualifying leads, segmenting lists, and gathering zero-party data.
Let’s talk money
Bringing me on as your personal Email Coach and Strategy Consultant would run you $2,000/mo — assuming I have any availability open (currently booking for August 2023, so…).
The going rate for a course like this — an all-encompassing 9-week accelerator that deep dives into the strategy, thought process, and system behind revenue-generating SaaS and Ecommerce emails — runs about $5,000.
But even that doesn’t account for the value of the live calls, expert coaching, Slack access or private community — otherwise, it’d definitely be sitting in the 5-figures territory.
But I’m not charging you $20k…
even though you can totally make that from just one email strategy project and see a 100% ROI…
Choose Your Track and Join Email Mastery
SaaS Track
6 SaaS Workshops that will take you from email enthusiast to SaaS Email Strategist- 9 weeks of live workshops, Slack community, gentle accountability, and intimate group support
- Expert Training: How to Get Research Buy-in (from clients and customers) with Hannah Shamji
- Expert Training: Pitching the Strategy to Win Wishlist Clients with Bree Weber
- Expert Training: Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio
- Expert Training: How to Nail Omnichannel Onboarding with Dual Threat Email-and-Product Tours with Emilia Korczynska, CMO of Userpilot
- Expert Training: How to Use a Quiz as your Online Sales Person: Mastering the Product Recommendation Quiz for Ecomm Emails with Dawn Petrin
Both Tracks
⭐ bundle + save 25% ⭐- 12 SaaS and Ecomm Workshops that will take you from email enthusiast to dual-threat SaaS + Ecomm Email Strategist
- 9 weeks of live workshops, Slack community, gentle accountability, and intimate group support
- Expert Training: How to Get Research Buy-in (from clients and customers) with Hannah Shamji
- Expert Training: Pitching the Strategy to Win Wishlist Clients with Bree Weber
- Expert Training: Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio
- Expert Training: How to Nail Omnichannel Onboarding with Dual Threat Email-and-Product Tours with Emilia Korczynska, CMO of Userpilot
- Expert Training: How to Use a Quiz as your Online Sales Person: Mastering the Product Recommendation Quiz for Ecomm Emails with Dawn Petrin
Ecomm Track
6 Ecomm Workshops that will take you from email enthusiast to Ecomm Email Strategist- 9 weeks of live workshops, Slack community, gentle accountability, and intimate group support
- Expert Training: How to Get Research Buy-in (from clients and customers) with Hannah Shamji
- Expert Training: Pitching the Strategy to Win Wishlist Clients with Bree Weber
- Expert Training: Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio
- Expert Training: How to Nail Omnichannel Onboarding with Dual Threat Email-and-Product Tours with Emilia Korczynska, CMO of Userpilot
- Expert Training: How to Use a Quiz as your Online Sales Person: Mastering the Product Recommendation Quiz for Ecomm Emails with Dawn Petrin
Join now and get an extra 10% off
Email Mastery is a beta course, which means it’s already the lowest it’ll ever be priced.
But you can grab an additional discount on any track. Here’s how it works:
I’m offering a 10% Feedback Discount to 3 participants per track (so, 9 slots in total). If you sign up with the Feedback Discount, you’ll also be agreeing to:
- Answer a 2-question survey after every workshop
- Respond to a detailed survey after the course ends
- Share your honest thoughts in a 30-min feedback call after the course
If you can commit to all three, simply use the following discount code when you check out:
- SaaS Track: SAASFEEDBACK
- Ecommerce Track: ECOMMFEEDBACK
- Both Tracks: EMFEEDBACK
Limited to 3 participants per track. First come, first serve.
Email Mastery is perfect for aspiring Email Strategists
Email Mastery is NOT for you if…
???? You’re looking for a copywriting course to dive into specific writing techniques for email
???? You’re a course collector without availability or intention to engage in the live program
on the other hand…
Email Mastery is made for YOU if…
✅ You’re a copywriter, in-house marketer, or SaaS or Ecommerce founder who wants to own email marketing for your brand or your clients
✅ You believe incorporating SaaS or Ecommerce email strategy into your skill set will help you level up (even if you don’t plan to niche down)
✅ You’re ready to spend the next 9 weeks building your knowledge, skillset and confidence as an Email Strategist
Hold up… who’s behind this?
Hey, I’m Nikki Elbaz
but you already knew that ;)
I was previously the Head of Email for the Copyhackers Agency, and now my micro-agency helps SaaS and Ecommerce brands hit that elusive $1:$40 ROI that gets quoted in every email marketing stat.
But before all that, I was a general copywriter thinking about niching in email.
And I was scared…
???? Scared to go all in on just email. (Do clients really want just email???)
???? Scared to say no to money other copywriting projects. (Would I get bored? Lose out on opportunities?)
???? Scared that I’d lose my footing and get lost in a sea of confusing acronyms and unfamiliar business models (MQL? ARR? CAC?)
But once I niched into email and dove into the strategy side, it brought me more projects, more confidence, and more excitement in my work.
It was easier to build out my business systems and processes, because I know exactly how to tackle the projects I’m landing.
It was easier to increase my revenue because it doesn’t depend on me raising my rates every year; I simply do more complex email sequences.
It was easier to quickly educate myself on the vocabulary and inner workings of just my wishlist clients.
But mostly — it was easier to stand out in a sea of copywriters and stake my claim as an Email Strategist. Learning about the strategy behind effective SaaS and Ecommerce email made it a breeze to position myself as an expert — and now, amazing clients come to me.
Trusted by SaaS and Ecommerce companies like:
Seen on stages and screens with
And privileged to inspire these kind folks
Join Email Mastery
The comprehensive email strategy accelerator that will take you from $350-a-pop email copywriter to confident $20k-per-project Email Strategist in 9 weeks
Make your money back with just ONE email sequence
Actually, just half of one.
If you apply the knowledge and insights you learn in this accelerator, you’ll be able to see a 100%+ ROI on the first strategy-driven project you book.
As an Email Strategist, you can confidently charge:
- $500/email
- $5,000/sequence
- $15,000/project
and more…
Which means, you only need to book
- One email sequence
- Two day rates
- Three email audits
- Four emails
- Five strategy sessions
To see 100% ROI or higher.
Give me 9 weeks and I’ll give you everything you need to become a confident Email Strategist — without the risk
I’ve rolled years of data, experience and lessons learned in this 9-week accelerator. When I say it’s comprehensive, I mean we’ll cover the gamut.
But investing in anything feels scary and needs careful thought. I get it.
While I am confident you’ll get everything you need from Email Mastery, what matters is what you feel. As with most things, the best way to know how much value you’ll get from an experience is to try it.
Which is why I want to make sure you have the option to bow out, without losing your investment, if it’s not living up to your expectations.
So if at any time during the first two weeks of Email Mastery you feel like you’re not in the right spot, simply DM me in Slack.
(In those 14 days, you’ll have had the chance to attend the first two workshops, spend time in the Slack group with your fellow community members, and participate in two Q&As, so you can see just how much value Email Mastery offers.)
I’ll give you a private 30-min consultation absolutely free, so I can find out what went wrong, and promptly refund your money in full. I am invested in making this program the best it can be, and your feedback will help me do exactly that.
The unexpected benefits of joining a beta course
???? A reduced price because it’s the first one — aka this is the lowest the course will ever be priced
???? An option to join with an additionally sweet 10% feedback discount (limited to 3 per track: first come, first serve)
???? A first run at the program to test out cool stuff that might not make it into the next round
???? A chance to shape future versions because I’ll be taking your ideas and questions into consideration from week to week
???? More hands-on support and attention than future versions will (probably) sustainably allow
???? More unexpected value because we’re going to create this thing together!
January 25 – March 22
Join Email Mastery
The comprehensive email strategy accelerator that will take you from $350-a-pop email copywriter to confident $20k-per-project Email Strategist in 9 weeks
How would it feel to
⭐️ Know deep in your bones how to craft the strategy, plan the sequences, and write the emails, so you can deliver with confidence and delight your clients on every project
⭐️ Feel the strength of your expertise as you recommend — and sign — big, juicy humongous email strategy projects that challenge you (in the best way!) and beef up your bank account
⭐️ Finally ditch the tired, cookie-cutter strategy and generic onboarding template you swiped from who-remembers-where and actually deliver on the promise implicit in ‘Email Strategist’
⭐️ Shorten your learning curve on creating workflows that are properly robust enough for what Saas users really need and Ecommerce buyers really want, so you can build the career you’ve been envisioning
⭐️ Get paid more without having to raise your rates by simply expanding from straightforward dozen-email project scopes to maps with 50+ emails — because bigger projects = bigger profits
I’m not sure I like SaaS, but I’m feeling the revenue ceiling. Should I join the SaaS track?
Hint: it’s not just boring finance companies. Canva is a SaaS. Spotify is a SaaS. Even MealTrain is SaaS.
SaaS is just a fancy term for something that is provided online, typically on a subscription basis. The teams that work for SaaS companies are usually motivated and fun, the audiences they serve are crazy diverse, and their brand voices run the gamut from super jargon to super chill.
But one thing all SaaS have in common? Users need heavy support to learn the product and feel its value – aka they need you to write lots of emails for them!
I’ve been thinking about getting into Ecomm, but I’m worried it’s more about design than copy. What's your take?
The truth is it’s all about finding a balance between Instagram-worthy product pictures and conversion-driven copy. And that’s where strategy comes in. As an Email Strategist, you’ll be able to find the best ratio of pictures to text based on your client’s specific audience, product and challenges.
In other words, design is absolutely important when marketing an ecommerce product, but as always, copy leads design. Just as important: strategy leads copy.
This course will give you all the insight you need into ecommerce business models, common sequences, and how to think strategically, so you can create unique strategies that address the challenges your clients are facing.
Um… this all sounds really advanced. Am I too beginner for this?
If you’ve never written or read an email from a SaaS or Ecommerce company, this may not be a good fit for you.
If you already know the power of email marketing, read an email that made you think “wowwww, that was really good”, or just find strategy really intriguing, this might be the place for you.
Giving a more concrete answer isn’t possible without more context for your unique situation. Reach out with with more context and I’ll be happy to advise!
I know about a lot of this stuff already. Am I too advanced for this?
If you’ve worked on Ecommerce or SaaS projects, just not in email, then Email Mastery is a perfect fit for you. For example, website strategy for SaaS and Ecommerce is drastically different than email strategy, but having both skill sets in your arsenal will make you a fearsome beast indeed.
A good rule of thumb: if you’re reading all the way to the FAQs of a sales page, you’re likely a perfect fit. ????
I’ve taken copywriting courses. Do I really need this?
Let’s say you’ve joined Copy Tribe, you can dip into TCC Underground as needed, and you’ve just accepted that you’ll never actually finish Copy School. You’ve got all the copywriting support you need, right?
Right! But you should also know that Email Mastery isn’t about email copywriting — it’s about email strategy.
And while there are a dozen amazing programs by awesome people that will give you the foundational knowledge on email copywriting, there is a big ol’ gap when it comes to learning email strategy.
Email Mastery was designed to perfectly fill that gap.
Will this help me with copywriting?
You’ll walk away from this course with complete knowledge on how a SaaS and/or Ecommerce campaign is structured. You’ll know the logic and construction that goes into email strategy, which means you’ll know exactly how to craft each email in a sequence.
When you know the email’s part in the big picture, writing the email is easier and faster. And the final copy? Much more effective.
And you already know that copy that converts = happy clients and happy you.
I'm not a freelancer, I'm working in-house. Is this worthwhile?
If you’re tasked with your brand’s email channel – or if… you’ve been eyeing it – this accelerator will take you through every last step of your customers’ journey, so you can confidently steer the channel’s ship.
In fact, because you have more ownership of your brand strategy than an outside consultant can expect to have, you can actually milk this accelerator till the last drop. Many freelancers will never touch a dunning flow or will only write one or two pricing upgrade emails in a lifetime. But you can put every last flow I teach into place.
How much time will this take me?
This is the time you’ll spend on live calls, getting your questions answered in Slack, and implementing what you’re learning.
Of course, all the bonus material and call recordings will be available to you after the course ends, so you can also go back and revisit content you want to recap.
How do I know this is worth it?
If you apply the knowledge and insights you learn in this accelerator, you’ll be able to see a 100%+ ROI on the first strategy-driven project you book.
Within 6-months, you can expect to confidently charge:
- $500/email
- $5,000/sequence
- $15,000/project
Plus, you’ve got 14 days to try out Email Mastery for yourself and make sure it’s the perfect fit. If at any time during the first two weeks of Email Mastery you feel like you’re not in the right spot, simply DM me in Slack.
We’ll hop on a 30-min call, so I can learn what went wrong, and then I’ll refund your money in full.
Can I get a discount?
I’m offering a 10% Feedback Discount to 3 participants per track (so, 9 slots in total). If you sign up with the Feedback Discount, you’ll also be agreeing to:
- Answer a 2-question survey after every workshop
- Respond to a detailed survey after the course ends
- Share your honest thoughts in a 30-min feedback call after the course
Use code the following discount codes when you check out.
- SaaS Track: SAASFEEDBACK
- Ecommerce Track: ECOMMFEEDBACK
- Both Tracks: EMFEEDBACK
Limited to 3 participants per track. First come, first serve. If the code isn’t working, the slots are snatched up.
