End of Year Blowout Bundle worth $4,224

Everything you need to become the email strategist that clients keep on retainer. At 76% off.

 ✔Step-by-step frameworks  ✔ Proven strategies
✔ On-demand upskilling  ✔ There-for-you inspiration

Get my entire bundle
($4,224 worth of training and tools) –

including replays from my all-inclusive 9-week course, an over-the-shoulder video training library, 13 deep-dive playbooks – even a set of client management templates – 

at an actually blowout-worthy price.

What’s inside?

$4,224 $997

This is not a “decay in your Drive vault”

Every product is optimized for real-life use — supporting the way you actually learn and the work you actually do.

✔ Worksheets, templates, and checklists
✔ Engaging, conversational videos
✔ Annotated examples (sometimes even color-coded!)

Email Mastery 

Sold for $3000

2-track accelerator with 12 in-depth workshops and 5 high-level bonus guest classes

Explore Email Mastery

SaaS Success Pack

Sells for $550

6-part mini-course and template-worksheet pack

Explore the Pack

Ecomm Playbooks

Sells for $440

12 step-by-step guidebooks for every core e-commerce sequence

Explore the Playbooks

Client Management Templates

Sells for $107

35 ready-to-use templates, covering 29 client scenarios

Explore the Templates

Rapid Fire Email Audit Library

Sells for $97

23 real-world email teardowns, ~220 minutes video runtime

Explore the Library

Campaign Ideation Masterclass

Sells for $43

Over the shoulder review mining video tutorial

Explore the Masterclass

Confident Customer Interview Packet

Sells for $37

Pre-call, post-call, and in-call templates and printables

Explore the Packet

Wait up! Who’s behind this bundle?

This End of Year Blowout is brought to you by email strategist, Nikki Elbaz.

Trusted by SaaS and Ecommerce companies like:

Seen on stages and screens with 

And privileged to inspire these kind folks

There, you checked the “this is legit” box. Ready for checkout?

Yep, bring me to checkout
Wait, what’s included again?

Let's start with The Doozy:

Email Mastery was a 9-week accelerator that sold for $3,000.

You’re getting both tracks – 12 in-depth workshops, plus 6 high-level bonus guest classes –  included in the $997 Blowout Bundle.

When you complete Email Mastery, you’ll have every tool and resource you need to become a confident and in-demand Email Strategist.

⭐️  Map and write revenue-generating sequences — you know because you’re measuring the impact of your work in millions and dining out on the case studies — for those big brands you’d love to work with — ya know, the ones with the million-dollar marketing budget

⭐️  Connect the dots between copy theoretics and actual emails, so you can quickly and expertly deconstruct emails, find weaknesses, and test opportunities so you can turn an easy-to-sell Email Audit into a long-term, recurring client. Say hello to being booked out for months!
⭐️  Transform customer research into awesomely accurate predictions on when leads are primed to buy, prospects are ready to upgrade, and users are inclined to leave 5-star reviews. In other words: email wizardry. Turn self-doubt into confidence with your wizard skills, too!
⭐️  Blend data you’ve expertly collected with all the creative ideas swirling around in your brain, so you can create first-class email strategies that reliably turn subscribers into sales on repeat. Aka how you become a sought-after, in-demand Email Strategist!

These modules will take you from email enthusiast to Email Strategist

SaaS Track 

Why SaaS Emails are Different
In this introductory workshop, you’ll learn:
    • ✅ The SaaS business model, so you can understand your clients’ challenges and develop an email strategy that solves them
    • ✅ Why app usage and user behavior allows you to make more strategic recommendations and write more targeted emails
    • ✅ The ins and outs of SaaS subscription and how a steady stream of recurring revenue impacts email strategy
The Structure of SaaS Strategy
You’ll walk away from this workshop with nitty gritty details on:
    • ✅ Mapping a SaaS user journey and its (21!) related flows from start to finish (including segments, flows, and omnichannel strategies)
    • ✅ Making data-driven decisions on email styles, sender name, cadence, conditional messaging, and more with confidence and clarity
    • ✅ Gaining your clients’ trust with a SaaS vocabulary that proves you belong in the room and you’re ready to own the email strategy
How to Use Email to Acquire SaaS Customers
You’ll discover how to map and write these acquisition sequences:
    • ✅ The 101 of SaaS onboarding, so you can reliably upgrade trial users and demo participants into happy-to-pay customers
    • ✅ The matching strategy to move casual-website-visitors into customer-creating trial and demo sequences
    • ✅ How to craft a reminder sequence that turns casual demo requesters into ready-to-buy customers
How to Use Email to Activate New SaaS Customers
You’ll learn the ins and outs of activation flows in this workshop:
    • ✅ Developing a flow for the initial product activation that goes beyond the basics of customer onboarding and user education
    • ✅ How to adjust your activation strategy according the user onboarding and behavioral triggers
    • ✅ Planning each stage of the 90-day activation period to ensure long-term adoption and customer success
How to Use Email to Increase SaaS Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:
    • ✅ How to build upgrade flows that get customers excited to spend more money
    • ✅ The secret sauce of writing emails to announce auto renewals and price increases that customers don’t dread getting
    • ✅ How to build flows that address and minimize cancellations, so you can watch your ROI continue on an upward trajectory
How to Use Email to Retain SaaS Customers
In this workshop, you’ll learn about retention, referral, and crisis flows:
    • ✅ How to build retention flows that effortlessly nurture leads, winback past customers, and collect helpful product feedback
    • ✅ How to craft referral flows that easily solicit 5-star reviews, increase word-of-mouth referrals, and boost revenue through affiliate and brand partnerships
    • ✅ Crafting crisis flows that handle pricing changes, unexpected downtime, dunning issues, occasional mistakes, and refund requests with grace

Ecomm Track 

Why Ecomm Emails are Different
In this introductory workshop, you’ll learn:
    • ✅ The skinny on Ecommerce business models including the difference between D2C and regular ol’ B2C
    • ✅ Why email is so essential for Ecommerce brands and how email supports customer expectations
    • ✅ The key differences between Ecommerce product and subscription purchases, and how it affects the email strategy
The Structure of Ecomm Strategy
This nitty gritty workshop teaches you:
    • ✅ How to map Ecommerce user journey and related flows including opt-ins, segmentation, and content planning
    • ✅ Making data-driven decisions on email styles, sender name, cadence, and more with confidence and clarity
    • ✅ Gaining your clients’ trust with an Ecomm vocabulary that proves you belong in the room and you’re ready to own the email strategy
How to Use Email to Acquire Ecomm Customers
You’ll discover how to map and write these acquisition sequences:
    • ✅ How to build a welcome nurture that fosters a positive brand relationship with qualified leads without getting text-heavy
    • ✅ The secret to writing compelling abandoned cart sequences that don’t feel creepy or stalkerish — and actually speak to why cart-stockers sit on the fence
    • ✅ Key differences between the varied abandonment sequences (yes, there’s more than one type) and welcome sequences — and how to leverage those differences to increase customer acquisition
How to Use Email to Engage Ecomm Customers
You’ll learn the ins and outs to engaging throughout the buyer journey:
    • ✅ The 101 on a post-purchase nurture sequence that turns a one-off purchase into a loyal, repeat customer
    • ✅ How to take advantage of post-purchase transactional emails, and how to vary the cadence to align with nurture sequences
    • ✅ Build flows that engage and reward repeat customers to build a brand-loyal base of VIP customers (and increase word-of-mouth marketing)
How to Use Email to Retain Ecomm Customers
In this workshop, you’ll get a deep dive into dozens of retention flows:
    • ✅ How to craft conversion-driven subscription emails and inventory emails to help Ecommerce companies balance their revenue
    • ✅ Build retention flows that win back past customers, and upsell or cross-sell existing customers to increase customer spending
    • ✅ Crafting crisis flows that handle pricing changes, shipping delays, dunning issues, occasional mistakes, and refund requests with grace
How to Use Email to Increase Ecomm Revenue
In this workshop, you’ll learn how to build revenue flows that make big bucks:
    • ✅ Design promotional flows and launch sequences to increase revenue and expand Ecommerce offerings with ease
    • ✅ How to plan email strategy for Black Friday Cyber Monday sales and the sales-busy holiday season — and write emails that boost sales
    • ✅ Increase customer lifetime value with gift sequences, so your happy customers can convert new customers for you

Bonus classes

Creativity Vs. The Coming Copy-pocalypse with Nick Gaudio

Get a crystal ball reading into the future of email, so you can stay ahead of the curve with guidelines on when and how to experiment. Even with ChatGPT complicating the creation process, you’ll walk away with tips on how to use creativity and experimentation as a differentiator.

Nick is the mastermind behind seriously fun and wildly successful email strategy for brands like Rev, The Chive, and Saatva. Armed with an MFA and a background as both a newspaper editor and humor writer, Nick is bringing examples, unpopular opinions, and incredible ideas you don’t want to miss.

How to Get Research Buy-in with Hannah Shamji

You already know the importance of customer research. Now you’ll get the inside track on how to get your clients just as jazzed about it, so you actually get the insights you need to build that stellar email strategy.

Hannah is a Consumer Psychologist, Cornell Psych Grad, & trained therapeutic Counselor with 10 years of experience in qualitative research. She helps clients like HubSpot and Shopify Plus decode their customers and why they buy – so they don’t lose sight of the human behind the customer in all that data.

Pitching the Strategy to Win Wishlist Clients with Bree Weber

Email Mastery will give you all the tools you need to create email strategy. This guest training provides a proven framework to (warm or cold) pitch SaaS darlings and Ecommerce giants, so you can start booking bigger, better, bolder projects.

Bree shares how she gets a 100% open rate, 100% response rate, and 60% conversion rate on her unique cold-pitching method. You’ll get the tools you need to land your first project(s) and make your investment back.

How to Nail Omnichannel Onboarding with Email + Product Tours with Emilia Korczynska

Leverage product tours to onboard leads in tandem with your email strategy. This guest training shares the must-know best practices for product tours that continue the work your emails are doing – and don’t hinder their impact.

Emilia is the Head of Marketing at Userpilot and a product marketing enthusiast. She’s built Userpilot’s entire content operations, hiring system, and documentation from the ground up, with deep experience supporting SaaS teams.

How to Use a Quiz as Your Online Salesperson with Dawn Petrin

Get the DL on the incredible segmentation results Ecommerce quizzes can produce. This guest training covers best practices for quiz setup, segmentation, and how quizzes impact email growth for ecommerce brands.

Dawn is a quiz funnel expert, conversion copywriter, and growth consultant for Interact Quiz Builder. She’s helped hundreds of people create online quizzes that delight subscribers while qualifying leads, segmenting lists, and gathering zero-party data.

Master Klaviyo: Analytics, Segmentation, Automations & More with Shaindy Feldbrand

Get comfortable with the platform ecommerce companies love. Learn the ins and outs so you’re never caught off guard when a client says, “That won’t work with our software.”

Shaindy makes it look easy, but don’t be fooled: she knows her stuff. She’s even taught the Klaviyo support team workarounds they didn’t know existed — all to get the emails right for her DTC craft brand.

But here’s where the real magic of Email Mastery comes in

Implementation Prompts

Connect the dots between copy theoretics and actual email strategy with fun, thoughtful prompts designed to help you think like a strategist. Keep your eyes open as you learn, so you can collect ideas before it’s crunch time on a client project.

Real Work Hacks

Every call opened with a quick tip or trick to make your every day easier and more productive. From Chrome extensions to naming conventions – these little hacks were a highly rated feature by Email Mastery students.

Lifetime Access

You’ll also get lifetime access to all bonus material and workshop recordings. They’ll be available in your course dashboard for as long as this accelerator exists. So you can also go back and revisit any content you want to recap.

Get Email Mastery

The comprehensive email strategy accelerator that will take you from $350-a-pop email copywriter to confident $20k-per-project Email Strategist in just 12 workshops.

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Those wishlist SaaS clients? The SaaS Success Pack is how to land them out.

The Pack is your ticket to recommending projects that always seemed waaaay beyond your skill set, revenue goals – and confidence level.

Folks who shelled out 2K for a 6-week program said these 90-minutes were THE most valuable 

This Success Pack is a better version of the presentation I gave when I was invited to speak at the ProductLed certification, a robust program with a $2,000 price tag. 

And I’m pretty chuffed, because out of all the modules and sessions across the entire 6-weeks, the 90-minute session was rated THE most enlightening and actionable.

✔ 6-part, hands-on mini-course >> so you can master the strategy

✔ Full example workflow map >> to help you put two and two together

✔ Full example copy docs with 56 emails (!) >> so you have inspiration to work from

✔ Checklist style worksheet >> so you can plug and play each step

✔ Whimsical workflow template >> that cuts the endless “add shape, connect arrow” tedium

✔ Full slide deck >> so you can hit refresh whenever you’re getting rusty

Build out Saas sequences that are bigger. 

More powerful. More impressive. More profitable.

than you’ve ever mapped before.

Get the SaaS Success Pack

The complete toolkit to SaaS onboarding projects – 

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Wish you had a magic wand to get all your ecomm sequences in place? Ecomm Email Playbooks are the next best thing.

Straight-to-the-point guidebooks that tell you exactly how to plot and write all the ecomm sequences you need.
(And maybe even inspire you to enjoy doing it too.)

✔ Chock full of examples from your favorite ecomm brands << all marked up so you can see what works, what doesn’t – and why

✔ 2 full sequence teardowns in each sequence Playbook << giving you that in-the-trenches look at  do’s and don’ts

✔ Non-generic strategy stuff << cuz those same-old-same-old blog posts don’t know YOUR business

✔ Checklist-style mapping worksheet the step-by-step you need to get your own sequence up and running, fast

✔ Details on the details like wait times… newsletter suppression… sender name… etc. << so you don’t get stuck in the nitty gritty

✔ 13 (!) Playbooks covering every ecomm flow, from welcome to post purchase and e-v-e-r-y-t-h-i-n-g in between

Get the Ecomm Playbooks

13 easy-to-follow guidebooks for whipping up ecomm flows –

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Stress-free client communication, on autopilot

Handle the awkward, the tedious, and the “how do I phrase this?” moments with 35 copy-paste templates
✔ Avoid the “send” panic << Every template is pre-written, so you’re never scrambling for the right words
✔ Handle awkward convos with grace << Scope creep, late payments, difficult feedback – there’s a template for that
✔ Save hours every week << No more staring at a blank email draft wondering how to phrase things
✔ Use ’em immediately << PDF for reference, Google Doc for instant copy-paste

Why you need these (even if you’ve been freelancing for years):

Every freelancer has that moment: Your client asks for “just one more revision” that’s actually a whole new email. Or they’re two weeks late paying. Or they want a rush turnaround without a rush fee.

You know what you want to say, but finding the professional-yet-firm words? That takes mental energy you don’t have at 8pm when you’re doing “just a quick” email check. 

These templates give you back that time, that confidence, and most importantly, the emotional energy. 

Get 35 copy-paste templates

From “nice to meet you” to “please pay your invoice” (and all the sticky situations in between), the perfect email is a template away – 

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

If you’re struggling to connect the dots between copy theoretics and your actual email drafts –

– watch me paint copy principles onto “real people” emails

The Rapid Fire Email Audit Library is not a course you’ll never finish. It’s not a workshop that gives you a handful of tools. 

Nope, the Library is an over-the-shoulder look at the behind-the-scenes step that closes the gap between meh and ‘mazing.

Up your email game via osmosis

✔ Total running time’s ~220 minutes. Aka the perfect balance of “enough to sink your teeth into” and “I’m never going to have time to finish all this.” 

✔ Each email is organized into its email “type” so you can find what you’re working on at the ‘mo

✔ 23 emails were supplied by Amazon sellers… bloggers… boutique DTC brands… copywriters… HR recruiters… the whole cross-section so you learn broad and deep. 

✔ You get lifetime access so you can dive back in whenever you need the refresher.

Get the Rapid Fire Email Audit Library

Watch me find weaknesses. Test opportunities. And get that hands-on “Oh, this is how I should optimize my first-second-even-final drafts.” –

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Campaign Ideation is HARD.

This 30-min masterclass makes it easy.

Stuck on content ideas for your weekly campaigns? Weekly campaigns falling flat?

Endless angles are hiding in plain sight: in your customer reviews. 

And the best part? 

Customer reviews have a unique power to resonate – and convert. 

‘Your customers should be writing your emails: How to use customer reviews to cheat your way through more email campaigns’ is a 31-minute video, originally presented for InboxExpo (virtual tickets sold for $197). 

And it’s included in the End of Year Blowout Bundle. 

Get the Campaign Ideation Masterclass

Watch how to mine real customer reviews – over the shoulder tutorial-style – and polish them into campaigns that convert.

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Run customer interviews that practically write high-converting copy for you. Without breaking a sweat.

From planning to scheduling to conducting to analyzing. Support for every phase is inside.

Cover every scenario – and uncover actionable data points – with 114 exact questions you won’t get anywhere else

Handle all the setup up (and raise your show up rates!) with email templates for pre- and post- call 

Avoid major no-no’s with my in-call checklist

Turn raw transcripts into instant copy-ready gold with a GPT that does the heavy lifting and a copy-paste spreadsheet 

Get The Confident Customer Interview Packet

The A-Z packet that gives you the confidence, gameplan, and toolkit to get insights you’ll actually use. Again and again.

Included in your End of Year Blowout Bundle.

Buy the Blowout Bundle

Go ahead, tell your partner this is the last digital product you’re buying in 2025. Maybe ever.

Everything you need to master emails is in this 7-resource bundle.

Need more leads? 

Put the Email Mastery bonus ‘Pitching to Win Wishlist Clients’ class to the test.

Got a lead who just won’t sign?

Nudge them with the ‘Proposal/Deadline’ template from the (copy-pastable) Client Management templates.

Got a new ecomm client?

There are 13 Email Playbooks to guide each project (and help you upsell ‘em on more!)

Planning an onboarding sequence?

Consider it done with the plug and play Whimsical template from the SaaS Success Pack.

Over your head in data points?

Organize your research in a snap with the Confident Customer Interview Analyzer GPT and companion spreadsheet from the Confident Customer Interview Packet.

Feeling stuck on campaign ideas?

Watch the Campaign Ideation Masterclass and watch your content calendar fill up.

Struggling to apply copy theories to your email drafts?

Connect the dots with the Rapid Fire Email Audit Library.

24 in-depth trainings. 13 playbooks. 2 masterclasses. 23 over the shoulder teardowns. 42 templates.

$4,224 value
Just $997

Real customers, real results – but yours may
differ. See our disclaimer. 
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