Black Friday Blowout Bundle worth $4,224
Everything you need to become the email strategist that clients keep on retainer. At 76% off.
✔Step-by-step frameworks ✔ Proven strategies
✔ On-demand upskilling ✔ There-for-you inspiration
Get my entire bundle
($4,224 worth of training and tools) –
including replays from my all-inclusive 9-week course, an over-the-shoulder video training library, 13 deep-dive playbooks – even a set of client management templates –
at an actually Black-Friday-worthy price.
$4,224 $997 until Cyber Monday (76% off!)
This is not a “decay in your Drive vault”
Every product is optimized for real-life use — supporting the way you actually learn and the work you actually do.
✔ Worksheets, templates, and checklists
✔ Engaging, conversational videos
✔ Annotated examples (sometimes even color-coded!)
Email Mastery
Sold for $3000
2-track accelerator with 12 in-depth workshops and 5 high-level bonus guest classes
SaaS Success Pack
Sells for $550
6-part mini-course and template-worksheet pack
Ecomm Playbooks
Sells for $440
12 step-by-step guidebooks for every core e-commerce sequence
Client Management Templates
Sells for $107
35 ready-to-use templates, covering 29 client scenarios
Rapid Fire Email Audit Library
Sells for $97
23 real-world email teardowns, ~220 minutes video runtime
Campaign Ideation Masterclass
Sells for $43
Over the shoulder review mining video tutorial
Confident Customer Interview Packet
Sells for $37
Pre-call, post-call, and in-call templates and printables
Wait up! Who’s behind this bundle?
This Black Friday Blowout is brought to you by email strategist, Nikki Elbaz.
Trusted by SaaS and Ecommerce companies like:
Seen on stages and screens with
And privileged to inspire these kind folks
There, you checked the “this is legit” box. Ready for checkout?
Let's start with The Doozy:
Email Mastery was a 9-week accelerator that sold for $3,000.
When you complete Email Mastery, you’ll have every tool and resource you need to become a confident and in-demand Email Strategist.
⭐️ Map and write revenue-generating sequences — you know because you’re measuring the impact of your work in millions and dining out on the case studies — for those big brands you’d love to work with — ya know, the ones with the million-dollar marketing budget
These modules will take you from email enthusiast to Email Strategist
SaaS Track
- ✅ The SaaS business model, so you can understand your clients’ challenges and develop an email strategy that solves them
- ✅ Why app usage and user behavior allows you to make more strategic recommendations and write more targeted emails
- ✅ The ins and outs of SaaS subscription and how a steady stream of recurring revenue impacts email strategy
- ✅ Mapping a SaaS user journey and its (21!) related flows from start to finish (including segments, flows, and omnichannel strategies)
- ✅ Making data-driven decisions on email styles, sender name, cadence, conditional messaging, and more with confidence and clarity
- ✅ Gaining your clients’ trust with a SaaS vocabulary that proves you belong in the room and you’re ready to own the email strategy
- ✅ The 101 of SaaS onboarding, so you can reliably upgrade trial users and demo participants into happy-to-pay customers
- ✅ The matching strategy to move casual-website-visitors into customer-creating trial and demo sequences
- ✅ How to craft a reminder sequence that turns casual demo requesters into ready-to-buy customers
- ✅ Developing a flow for the initial product activation that goes beyond the basics of customer onboarding and user education
- ✅ How to adjust your activation strategy according to user onboarding and behavioral triggers
- ✅ Planning each stage of the 90-day activation period to ensure long-term adoption and customer success
- ✅ How to build upgrade flows that get customers excited to spend more money
- ✅ The secret sauce of writing emails to announce auto renewals and price increases that customers don’t dread getting
- ✅ How to build flows that address and minimize cancellations, so you can watch your ROI continue on an upward trajectory
- ✅ How to build retention flows that effortlessly nurture leads, win back past customers, and collect helpful product feedback
- ✅ How to craft referral flows that easily solicit 5-star reviews, increase word-of-mouth referrals, and boost revenue through affiliate and brand partnerships
- ✅ Crafting crisis flows that handle pricing changes, unexpected downtime, dunning issues, occasional mistakes, and refund requests with grace
Ecomm Track
- ✅ The skinny on Ecommerce business models including the difference between D2C and regular ol’ B2C
- ✅ Why email is so essential for Ecommerce brands and how email supports customer expectations
- ✅ The key differences between Ecommerce product and subscription purchases, and how it affects the email strategy
- ✅ How to map Ecommerce user journey and related flows including opt-ins, segmentation, and content planning
- ✅ Making data-driven decisions on email styles, sender name, cadence, and more with confidence and clarity
- ✅ Gaining your clients’ trust with an Ecomm vocabulary that proves you belong in the room and you’re ready to own the email strategy
- ✅ How to build a welcome nurture that fosters a positive brand relationship with qualified leads without getting text-heavy
- ✅ The secret to writing compelling abandoned cart sequences that don’t feel creepy or stalkerish — and actually speak to why cart-stockers sit on the fence
- ✅ Key differences between the varied abandonment sequences (yes, there’s more than one type) and welcome sequences — and how to leverage those differences to increase customer acquisition
- ✅ The 101 on a post-purchase nurture sequence that turns a one-off purchase into a loyal, repeat customer
- ✅ How to take advantage of post-purchase transactional emails, and how to vary the cadence to align with nurture sequences
- ✅ Build flows that engage and reward repeat customers to build a brand-loyal base of VIP customers (and increase word-of-mouth marketing)
- ✅ How to craft conversion-driven subscription emails and inventory emails to help Ecommerce companies balance their revenue
- ✅ Build retention flows that win back past customers, and upsell or cross-sell existing customers to increase customer spending
- ✅ Crafting crisis flows that handle pricing changes, shipping delays, dunning issues, occasional mistakes, and refund requests with grace
- ✅ Design promotional flows and launch sequences to increase revenue and expand Ecommerce offerings with ease
- ✅ How to plan email strategy for Black Friday Cyber Monday sales and the sales-busy holiday season — and write emails that boost sales
- ✅ Increase customer lifetime value with gift sequences, so your happy customers can convert new customers for you
Bonus classes
Get a crystal ball reading into the future of email, so you can stay ahead of the curve with guidelines on when and how to experiment. Even with ChatGPT complicating the creation process, you’ll walk away with tips on how to use creativity and experimentation as a differentiator.
Nick is the mastermind behind seriously fun and wildly successful email strategy for brands like Rev, The Chive, and Saatva. Armed with an MFA and a background as both a newspaper editor and humor writer, Nick is bringing examples, unpopular opinions, and incredible ideas you don’t want to miss.
You already know the importance of customer research. Now you’ll get the inside track on how to get your clients just as jazzed about it, so you actually get the insights you need to build that stellar email strategy.
Hannah is a Consumer Psychologist, Cornell Psych Grad, & trained therapeutic Counselor with 10 years of experience in qualitative research. She helps clients like HubSpot and Shopify Plus decode their customers and why they buy – so they don’t lose sight of the human behind the customer in all that data.
Email Mastery will give you all the tools you need to create email strategy. This guest training provides a proven framework to (warm or cold) pitch SaaS darlings and Ecommerce giants, so you can start booking bigger, better, bolder projects.
Bree shares how she gets a 100% open rate, 100% response rate, and 60% conversion rate on her unique cold-pitching method. You’ll get the tools you need to land your first project(s) and make your investment back.
Leverage product tours to onboard leads in tandem with your email strategy. This guest training shares the must-know best practices for product tours that continue the work your emails are doing – and don’t hinder their impact.
Emilia is the Head of Marketing at Userpilot and a product marketing enthusiast. She’s built Userpilot’s entire content operations, hiring system, and documentation from the ground up, with deep experience supporting SaaS teams.
Get the DL on the incredible segmentation results Ecommerce quizzes can produce. This guest training covers best practices for quiz setup, segmentation, and how quizzes impact email growth for ecommerce brands.
Dawn is a quiz funnel expert, conversion copywriter, and growth consultant for Interact Quiz Builder. She’s helped hundreds of people create online quizzes that delight subscribers while qualifying leads, segmenting lists, and gathering zero-party data.
Get comfortable with the platform ecommerce companies love. Learn the ins and outs so you’re never caught off guard when a client says, “That won’t work with our software.”
Shaindy makes it look easy, but don’t be fooled: she knows her stuff. She’s even taught the Klaviyo support team workarounds they didn’t know existed — all to get the emails right for her DTC craft brand.
But here’s where the real magic of Email Mastery comes in
Implementation Prompts
Connect the dots between copy theoretics and actual email strategy with fun, thoughtful prompts designed to help you think like a strategist. Keep your eyes open as you learn, so you can collect ideas before it’s crunch time on a client project.
Real Work Hacks
Every call opened with a quick tip or trick to make your every day easier and more productive. From Chrome extensions to naming conventions – these little hacks were a highly rated feature by Email Mastery students.
Lifetime Access
You’ll also get lifetime access to all bonus material and workshop recordings. They’ll be available in your course dashboard for as long as this accelerator exists. So you can also go back and revisit any content you want to recap.
Get Email Mastery
The comprehensive email strategy accelerator that will take you from $350-a-pop email copywriter to confident $20k-per-project Email Strategist in just 12 workshops.
Included in your Black Friday Blowout Bundle.
Those wishlist SaaS clients? The SaaS Success Pack is how to land them out.
Folks who shelled out 2K for a 6-week program said these 90-minutes were THE most valuable
This Success Pack is a better version of the presentation I gave when I was invited to speak at the ProductLed certification, a robust program with a $2,000 price tag.
And I’m pretty chuffed, because out of all the modules and sessions across the entire 6-weeks, the 90-minute session was rated THE most enlightening and actionable.
6-part, hands on mini-course >> so you can master the strategy
Checklist style worksheet >> so you can plug and play each step
Full example workflow map >> to help you put two and two together
Whimsical workflow template >> that cuts the endless “add shape, connect arrow” tedium
Full example copy docs with 56 emails (!) >> so you have inspiration to work from
Full slide deck so you can hit refresh whenever you’re feeling rusty
Built out Saas sequences that are bigger.
More powerful. More impressive. More profitable.
than you’ve ever mapped before.
Get the SaaS Success Pack
The complete toolkit to SaaS onboarding projects –
Included in your Black Friday Blowout Bundle.
Wish you had a magic wand to get all your ecomm sequences in place? Ecomm Email Playbooks are the next best thing.
(And maybe even inspire you to enjoy doing it too.)
✔ Chock full of examples from your favorite ecomm brands << all marked up so you can see what works, what doesn’t – and why
✔ 2 full sequence teardowns in each sequence Playbook << giving you that in-the-trenches look at do’s and don’ts
✔ Non-generic strategy stuff << cuz those same-old-same-old blog posts don’t know YOUR business
✔ Checklist-style mapping worksheet the step-by-step you need to get your own sequence up and running, fast
✔ Details on the details like wait times… newsletter suppression… sender name… etc. << so you don’t get stuck in the nitty gritty
✔ 13 (!) Playbooks covering every ecomm flow, from welcome to post purchase and e-v-e-r-y-t-h-i-n-g in between
Get the Ecomm Playbooks
13 easy-to-follow guidebooks for whipping up ecomm flows –
Included in your Black Friday Blowout Bundle.
Stress-free client communication, on autopilot
Why you need these (even if you’ve been freelancing for years):
Every freelancer has that moment: Your client asks for “just one more revision” that’s actually a whole new email. Or they’re two weeks late paying. Or they want a rush turnaround without a rush fee.
You know what you want to say, but finding the professional-yet-firm words? That takes mental energy you don’t have at 8pm when you’re doing “just a quick” email check.
These templates give you back that time, that confidence, and most importantly, the emotional energy.
Get 35 copy-paste templates
From “nice to meet you” to “please pay your invoice” (and all the sticky situations in between), the perfect email is a template away –
Included in your Black Friday Blowout Bundle.
If you’re struggling to connect the dots between copy theoretics and your actual email drafts –
The Rapid Fire Email Audit Library is not a course you’ll never finish. It’s not a workshop that gives you a handful of tools.
Nope, the Library is an over-the-shoulder look at the behind-the-scenes step that closes the gap between meh and ‘mazing.
Up your email game via osmosis
✔ Total running time’s ~220 minutes. Aka the perfect balance of “enough to sink your teeth into” and “I’m never going to have time to finish all this.”
✔ Each email is organized into its email “type” so you can find what you’re working on at the ‘mo
✔ 23 emails were supplied by Amazon sellers… bloggers… boutique DTC brands… copywriters… HR recruiters… the whole cross-section so you learn broad and deep.
✔ You get lifetime access so you can dive back in whenever you need the refresher.
Get the Rapid Fire Email Audit Library
Watch me find weaknesses. Test opportunities. And get that hands-on “Oh, this is how I should optimize my first-second-even-final drafts.” –
Included in your Black Friday Blowout Bundle.
Campaign Ideation is HARD.
Stuck on content ideas for your weekly campaigns? Weekly campaigns falling flat?
Endless angles are hiding in plain sight: in your customer reviews.
And the best part?
Customer reviews have a unique power to resonate – and convert.
‘Your customers should be writing your emails: How to use customer reviews to cheat your way through more email campaigns’ is a 31-minute video, originally presented for InboxExpo (virtual tickets sold for $197).
And it’s included in the Black Friday Blowout Bundle.
Get the Campaign Ideation Masterclass
Watch how to mine real customer reviews – over the shoulder tutorial-style – and polish them into campaigns that convert.
Included in your Black Friday Blowout Bundle.
Run customer interviews that practically write high-converting copy for you. Without breaking a sweat.
Cover every scenario – and uncover actionable data points – with 114 exact questions you won’t get anywhere else
Get The Confident Customer Interview Packet
The A-Z packet that gives you the confidence, gameplan, and toolkit to get insights you’ll actually use. Again and again.
Included in your Black Friday Blowout Bundle.
Go ahead, tell your partner this is the last digital product you’re buying this Black Friday. Maybe ever.
Everything you need to master emails is in this 7-resource bundle.
Need more leads?
Put the Email Mastery bonus ‘Pitching to Win Wishlist Clients’ class to the test.
Got a lead who just won’t sign?
Nudge them with the ‘Proposal/Deadline’ template from the (copy-pastable) Client Management templates.
Got a new ecomm client?
There are 13 Email Playbooks to guide each project (and help you upsell ‘em on more!)
Planning an onboarding sequence?
Consider it done with the plug and play Whimsical template from the SaaS Success Pack.
Over your head in data points?
Organize your research in a snap with the Confident Customer Interview Analyzer GPT and companion spreadsheet from the Confident Customer Interview Packet.
Feeling stuck on campaign ideas?
Watch the Campaign Ideation Masterclass and watch your content calendar fill up.
Struggling to apply copy theories to your email drafts?
Connect the dots with the Rapid Fire Email Audit Library.
24 in-depth trainings. 13 playbooks. 2 masterclasses. 23 over the shoulder teardowns. 42 templates.
$4,224 value
Just $997
differ. See our disclaimer.